I’m Sean McCabe. I want to help you support yourself with work you enjoy doing.
Over the past 10 years, I’ve used my business experience to grow and sell a computer repair business, run a profitable web design firm, and build and launch a phenomenally successful series of courses on hand lettering that grossed six figures within 3 days of launching.
As much as I’ve enjoyed doing client work and selling products featuring my artwork, I’ve found the greatest joy in helping others pursue what they love to do and make a living at it.
I podcast, blog, make videos, and send a weekly newsletter to help you make a living with your passion. Just enter your email below:
Join over 1,000 Learn Lettering students in making a living as a hand lettering artist. 50 video lessons take you from understanding the technical aspects of how to do lettering all the way through design contracts, licensing, client communication, and pricing.
You’ll learn how to make more money with lettering – both with what it takes to charge higher rates with clients as well as lettering digitization processes for providing files to manufacturers. Everything you need to sell products with your designs and price your work.
Every Wednesday and Friday, I put out a fresh new episode centered around helping you make a living with your passion. It’s being said, “This podcast sets the standard of what podcasting should be,” and that “every episode has at least 5 inevitable takeaways.”
Others are saying, “Put simply, I dare anyone to listen to one episode and not go on a binge listening spree.”
You’ll get tangible insights on creativity and business, delving into topics like growing your audience, making more money freelancing, marketing and selling products online, overcoming creative block, handling fear of failure, time management, and much more.
I guarantee you’ll come away from every episode inspired.
Serious about growing your business? Want to join a community of entrepreneurs who are doing the same? Connect with many like-minded individuals in the Community who are eager for camaraderie and accountability.
“It is the insightful discussion with creative friends you wish you had after listening to every seanwes podcast.”
“The seanwes community has been an incredible resource that has sparked a significant change in my life.”
How to Develop Your Own Unique Hand Lettering Style
You want to stand out from the crowd. You want to have your own unique voice. You want to build an audience.
You want someone to look at your hand lettering and immediately know that it’s you.
A style doesn’t develop over night. It’s not something you want to force overnight either or it’s just going to come across unnatural.
A style is something you settle into, not something you make happen.
Here’s the short answer: Keep creating. You will settle into a style with time.
But that’s not very satisfactory, is it?
Let’s break this down a bit more.
4 Keys to Growing an Audience
Having an audience is a powerful thing. With a relatively modest number of people dedicated to your brand and products, you can easily sustain yourself.
You don’t have to have millions or hundreds of thousands of followers—the beautiful thing about the internet is its ability to bring people with unique interests together. Even if you have a very specific focus, there are a ton of other people across the world that share those interests and that adds up quickly.
Yet, many people worry about narrowing their focus. It feels like you’re excluding a bunch of people! It seems counter-intuitive: What if the niche dries up? What happens if interest suddenly goes away?
The good news is, you don’t need to be afraid to niche down. If you’re about the people and serving their needs, you’re going to adapt naturally without even noticing it. You might suddenly realize you’re in a different industry because you followed the people—that makes you immune to an industry going away or drying up.
Why grow an audience? This is what growing an audience can do for you…