This custom type logo utilizes an industrialized urban aesthetic, while simultaneously incorporating a hint of retro-futurism. It seeks to balance the timeless and modern, the downtown and the classy.
The heavy slab is given a refined look through the employment of geometrically rounded serifs. The sharp corners and intersections contrast pleasantly with the curved terminals.
The kerning and stroke contrast of the forms are optimized to be highly legible even at very small sizes. A subtle “T-Y” ligature not only helps give a more even rhythm, but also adds a uniqueness and memorability to the mark. Both “R”s feature a whimsical leg, giving movement to the piece and further enhancing its individuality.