The year was 2013. Things were going very well. I was charging 5-figure rates with clients for my hand lettering and selling physical products with my designs every day.
But we need to roll back the clock a little bit further.
The year was 2010. I was designing websites for 8 to 10 hours a day. During my nights and weekends, I practiced hand lettering for 6 to 8 hours outside my day job. I did this every single day for years.
Yes, I really did spend 6 to 8 hours every day practicing hand lettering in addition to having a day job. No, I didn’t do anything else. I sacrificed everything. I dedicated my life to the craft because I enjoyed it. It wasn’t making me any money, but I thoroughly enjoyed every moment of pursuing it.
I created lettering for two years. Nearly every day I posted, nobody noticed in the first two years. Nobody cared.
Until they did.