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Look, it’s hard enough finding time to practice lettering, right? We talked about that yesterday. Sure, it comes down to sacrifices and saying no, but you’re probably wasting a lot of time you’re not even aware of!

I’m going to come out of left field and share some custom Photoshop shortcuts with you today. I know what you’re thinking—wait a minute, Sean… this isn’t lettering! I know. Please don’t get angry. This is really going to help you save time and streamline your process when it comes to digitizing your lettering which is something we’re going to talk more about in the future.

Not to mention, these tips will help you out in just about any field where you might use Photoshop (everything from user interface design to photography). The idea here is not necessarily that you use the same shortcuts I do (unless of course it helps), but more so that it gets you thinking about ways you can speed up your workflow!

You want to get better. You know you need to practice. You know it’s going to require hard work.

But you just can’t seem to find the time.

It feels like getting to practice hand lettering would be a luxury. Your life is busy! You have lots of things going on. It seems like you’re doing things non-stop all day and there’s barely even a chance to read this post, let alone actually practice.

But think about that for a moment. You’re making time to read this post. What’s going on here?

A surprising number of people write to say they have trouble drawing smooth lines. How do you get nice, smooth, even lines?

Well first, what a lot of people don’t know is I spend quite a long time on a lettering piece. I take about 3–4 hours on average for a medium-sized piece.

It’s not that I couldn’t get it done faster, it’s that you really need to be meticulous and intentional about your lines. This is especially the case when you are inking.

Even once you are very practiced, there’s still a limit to how fast you can draw while maintaining smooth lines.

I was about to do work for the city of Las Vegas.

I have to forewarn you: This is a lengthy post and I’m going to be very transparent and go into incredible detail regarding pricing and licensing terms.

This is the kind of thing you get access to if you purchase the Learn Lettering Master Class. I’m going to show you how to actually make money with your hand lettering. This post will tell you how to avoid practically giving away tens of thousands of dollars of selling power without even realizing it.

This post is long, but if you’re serious about making money as an artist, do not skip it. If you’re in the mood for lighter reading you can go back and read the previous posts (I’ve been blogging daily for over a week now), but make sure you come back and read this one later.

So anyway, I was about to do work for the city of Las Vegas…

You may have heard about this little conference in cozy Columbus, Georgia called Creative South.

It’s like a well-kept secret. You certainly aren’t ever going to stumble across it accidentally because—let’s be honest—it’s practically in the middle of nowhere. You’re never just going to “find” yourself in Columbus, Georgia like you would San Francisco or New York City.

But there’s a certain southern charm and hospitality that is unlike anything you’ve ever experienced. You’ve never known friendliness until you meet the generous reception that is Creative South.

You decided to show up. “I’m going to do this thing,” you say to yourself. “I’m going to dedicate time every day to practicing hand lettering.”

It’s morning. You sit down at your desk in front of a blank page. The sun is just now starting to come through the blinds in the window. It’s casting a beam of light onto your fresh, white paper.

But there’s a problem: your mind is absolutely blank. You have no idea what to write. You look around frantically for inspiration, but nothing interesting stands out.

What went wrong?

The good news is, you don’t need to have a design or lettering background to start hand lettering. Of course, any prior experience will always be helpful, but all you need is a willingness to learn and a commitment to showing up every day.

Lettering is really just drawing, and drawing is something anyone can learn with practice.

It’s going to take a lot of deliberate practice to learn different styles of lettering. You’re going to have to copy many typefaces, and individual letters by tracing, using references, creating without reference, comparing back to the original, and revising.

You want to stand out from the crowd. You want to have your own unique voice. You want to build an audience.

You want someone to look at your hand lettering and immediately know that it’s you.

A style doesn’t develop over night. It’s not something you want to force overnight either or it’s just going to come across unnatural.

A style is something you settle into, not something you make happen.

Here’s the short answer: Keep creating. You will settle into a style with time.

But that’s not very satisfactory, is it?

Let’s break this down a bit more.

How is it that something can simultaneously feel super-niche and over-saturated?

On the one hand, most people on the street probably have no idea what hand lettering is. On the other hand, it can feel like it’s hard to stand out in a new field that everyone seems to be flocking to.

Everywhere you turn, you see more hand lettering. Everyone and their brother is getting into it—at least it seems.

This is actually extremely good news when it comes to getting paying clients, but I want to focus more on the emotional struggle we feel when we are discouraged from trying something because so many other people seem to be doing it.

Hand lettering is no doubt experiencing a significant resurgence, but more likely what you’re experiencing is confirmation bias.

In an upcoming post, I’ll be talking about the selling power of hand lettering. Of course, you need clients first in order to sell.

There’s two basic ways of getting clients:

1. Chasing them.
2. Attracting them.

First, I’m going to make a case for the latter and explain why chasing clients is the worst thing you can do for your business.

A common response I get to Learn Lettering is “I don’t plan to make a living with hand lettering.” Neither did I!

Who in the world makes a living as a hand lettering artist? Most people haven’t even heard of hand lettering!

Well for one, I’ve been able to. And so are many others. But I’ll get to that more in a minute.

Let’s be honest: hand lettering may be experiencing a resurgence, but if you ask anyone on the street, they most likely haven’t heard of it. Hand lettering is still fairly niche.

The good news is you can still make a living at something super niche.

Since last year, thousands have purchased the Learn Lettering class and now it gets even better. Learn Lettering 2.0 launches on July 27th, 2015 with fully reproduced videos and all-new modules!

That’s one month from today. To celebrate, I’ve prepared an epic, 30-day series leading up to the reopening of the class to help you get better at hand lettering.

Here’s a teaser of what you can look forward to in the coming days…

I’ll be honest with you: I’m a night owl. I always liked staying up late. On good nights, I’d go to sleep at 12 or 1am and wake up at 7 or 8am. Yet, I always felt like I could never get enough done.

I decided to try waking up early. All I did was shift my sleep: go to bed at 11pm, get up at 6am. When I woke up, I would write as the first thing I did. This changed everything.

In 2014, I wrote a million words.

Since 2014, thousands have purchased the Learn Lettering class and now it gets even better. Learn Lettering 2.0 launches on July 27th, 2015 with fully reproduced videos and all-new modules!

I’ve gone through hundreds of emails from hand letterers like you sharing their biggest struggles, and as a result I’ve completely re-engineered the course. It’s tailored to the most important things you need to learn.

I’m producing an all-new Starter Class. I’m jam-packing it with modules on typographic terms, deliberate practice, in-depth lessons on drawing letters, the full digitization module, and a bonus module called Lettering Masters.

Having an audience is a powerful thing. With a relatively modest number of people dedicated to your brand and products, you can easily sustain yourself.

You don’t have to have millions or hundreds of thousands of followers—the beautiful thing about the internet is its ability to bring people with unique interests together. Even if you have a very specific focus, there are a ton of other people across the world that share those interests and that adds up quickly.

Yet, many people worry about narrowing their focus. It feels like you’re excluding a bunch of people! It seems counter-intuitive: What if the niche dries up? What happens if interest suddenly goes away?

The good news is, you don’t need to be afraid to niche down. If you’re about the people and serving their needs, you’re going to adapt naturally without even noticing it. You might suddenly realize you’re in a different industry because you followed the people—that makes you immune to an industry going away or drying up.

Why grow an audience? This is what growing an audience can do for you…

Do you want to set money on fire?

I don’t think anyone does, but most people do something that’s equivalent.

Workers are interrupted once every 10.5 minutes on average.

That’s not even the worst part: studies show it takes on average 23 minutes to regain focus.

7-minute interruptions cost you a half hour in actual focused work time.