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Why I Paid $1,000 for an Email

This past week, I was interviewed by my friend, Nathan Barry, who just launched his new podcast. He was kind enough to have me on for the 3rd episode of his show: Profiting From Teaching With Sean McCabe.

I share this with you because Nathan is incredibly transparent with his all of his work, process, writing, and product launch revenues.

If you’ve been a long-time subscriber, you know that I’m a huge fan of transparency. My goal is to share everything I know and everything I’ve learned in hopes that it helps you in some way. I’m not worried to give freely because I know it comes back and I’ve known Nathan to have the same mentality.

What you’re about to hear is a completely wide open interview where I hold nothing back and share explicit details and real numbers.

money-back-guarantee

3 Reasons I Changed My Mind On Money Back Guarantees

An email came in and it was my worst nightmare: “I was curious what your refund policy was like?” Someone had finally asked the dreaded question. The problem? I didn’t have a refund policy. My awkward reply went something like this:“Due to the electronic nature of the product, purchases are non-refundable.” Yeah, real smooth. Let’s  Continue Reading »

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Cheap, Lazy, & Foolish: Professional Profanity

Look, I don’t care if you stub your toe and loose a four-letter exclamation. Unexpected pain, knee-jerk reaction, it’s on the tip of your tongue—I get it.

But professional profanity is a whole other ordeal.

Preconceived projections are what I’m talking about here. Blog posts, tweets, speeches, books; they’re all produced with forethought.

You plan out what you post, you prepare what speak, you have all the time in the world before your press publish, and yet you choose to curse intentionally.

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Early Wake, Daily Write – How to Make a Name for Yourself

If you want to make a name for yourself, write daily. Writing is where everything starts. Don’t like to write? It doesn’t matter. Even the great writers don’t always enjoy writing. Don’t have anything to say? It also doesn’t matter: You don’t write because you have something to say. You write to find out what you have to say.

cure-perfectionism

How To Cure Perfectionism With A Simple 2-Digit Number

For creative people like us, perfectionism is the bane of our existence. On the one hand, this obsession with perfection is what makes our work so good but on the other hand, it can be downright paralyzing.

You have good taste and high standards. That’s often why what you make frustrates you. You know that it’s not yet aligning with the image of perfection in your mind.

I share my formula for making perfectionism work for you instead of against you. The video is based off of a chapter of my book, The Overlap Technique.

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Freeloaders: The Relationship Marketing Caveat

Relationship marketing does work, but the difficulty is it also attracts freeloaders. Now, the fact that freeloaders exist is not the difficulty—there will always be freeloaders. The difficulty lies in struggling with your inner response to freeloaders.

seanwes-office

seanwes office

Something a little different from usual. I’ve been working on setting up my new Mac Pro. It’s actually not so noticeable in the picture since it’s so small (which I like). But man, that thing packs a punch.

I’m doing a lot more heavy production work with my podcast and shooting and editing my weekly video show, and my old iMac was just beach balls all day—no good. It was time to step it up and get a machine that doesn’t have to think about what I need it to do.

Wow, does this thing deliver. I’m a power user, so I have a dozen+ items that I absolutely have to have in my startup. It was taking minutes to boot on my old machine. Now (with the same exact configuration), I enter my password and everything is fully loaded by the time I count to 2. Apps open in even less time. Amazing.

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Relationship Marketing

When your car breaks down on the way to an important event that begins in 1 hour, and roadside assistance is not going to make it in time, who do you call?

Your best friend.

Your best friend is always there for you. They’ve got your back. No matter what they have going on, no matter how busy they are, if you need them, they’re there. No questions asked.

the-like-drug

The “Like” Drug Live Stream Event

Everywhere you look online, you see little counters. Everything is “likable” and every “like” inflates a counter. But what does the counter mean? What does it represent? Does it convey value? Is it an indication of worth?

I’ve been having some very real conversations with a few of my close friends. What I’ve found is that we have common struggles. Notoriety on the internet is such a strange thing and if we’re not careful, we can easily get caught up in the whirlwind of acclamation.

100kup

Have you ever thought about what you’d do with an extra $100,000?

In today’s podcast I talked about my immensely successful launch of Learn Lettering. During the recording, I recalled an email newsletter that I sent out a couple months back that was very relevant.

I hadn’t shared the email anywhere except on my newsletter, but I promised in the podcast that I would publish it as a blog post so you could read it.

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Learn Lettering Free Video Lesson #2

We look at defining whitespace containers and establish kerning principles to be applied to lettering compositions in the following lesson. This is the last of the free lessons before the full Learn Lettering courses are available on Monday, March 24th! I’ll be launching with 10 courses, 50 lessons, and more than 8 hours of highly edited, educational videos on lettering.

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Learn Lettering Free Video Lesson

It’s hard to believe we’re finally closing in on the final week. This Monday, March 24th, Learn Lettering will finally be live with 10 courses, 50 lessons, and more than 8 hours of highly edited, educational videos on lettering.

Since 2012 I’ve been planning this, and for the past 8 months I’ve been exclusively building this platform. I phased out of client work in 2013 to make this a reality, and now we’re just days away. I can hardly contain my excitement.

challenging-the-status-quo

Why Not Having Sponsors or a Title in my Podcast Artwork Is Setting Me Up For Long-Term Success

Those of you who heard my recent talk on The Overlap Technique know that I like to do things a bit differently. I began challenging the status quo vocationally, but beyond that I began to question common practices in all facets of what I do. I starting asking the “Why?” question instead of taking things at face value and doing things everyone did “because that’s what you do.”

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My iMac Bit the Dust Today But I Learned Something

I’m quite used to the glorious real estate of my 27-inch screen. I even have a second monitor in addition to it. I’m used to my space. I like it for designing and I like it for the nice at-a-glance overview it gives me of all the things I’m managing.

However, with all of the space comes to tendency for distraction. Yes, 27 inches and two monitors can be used productively and for good. But they can so easily be used to facilitate heavily efficient distraction management.

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Hand Lettering Workshop – AIGA Orlando

I’ll be teaching a hand lettering workshop in Florida for AIGA Orlando on February 22, 2014.

We will explore some approaches for creating different types of lettering, as well as look at how to intentionally combine different styles and create solid compositions.

seanwes-community

The Community is Launched!

Freelancers & Entrepreneurs Serious About Growing Their Business.

From clients and professionalism to products and marketing: get feedback on your work and help with growing your online business. We go deeper on the topics discussed in the podcast and dive into discussions on business, design, and more.