Make A Living With Your Passion
Doing what you love full time is possible. I’ll show you how to make it a reality.
Serious about growing your business? Want to join a community of entrepreneurs who are doing the same? Connect with many like-minded individuals in the Community who are eager for camaraderie and accountability.
“It is the insightful discussion with creative friends you wish you had after listening to every seanwes podcast.”
“The seanwes community has been an incredible resource that has sparked a significant change in my life.”
Every Wednesday and Friday, I put out a fresh new podcast episode centered around helping you make a living with your passion. It’s being said, “This podcast sets the standard of what podcasting should be,” and that “every episode has at least 5 inevitable takeaways.”
Others are saying, “Put simply, I dare anyone to listen to one episode and not go on a binge listening spree.”
You’ll get tangible insights on creativity and business, delving into topics like growing your audience, making more money freelancing, marketing and selling products online, overcoming creative block, handling fear of failure, time management, and much more.
I guarantee you’ll come away from every episode inspired.
266: Value-Based Pricing (Part 3 of 3): Price With Confidence, Increase Value, & Increase Profits
Most people do not feel confident about their pricing.
They are not 100% certain that the price they put on their proposal is completely fair to the client and completely fair to them.
A common misconception about Value-Based Pricing is that you will charge some companies more just because they’re bigger. That is not at all the case. In fact, two companies of vastly different sizes will always receive a quote of the same price if the value they get in return is the same.
Value-Based Pricing is the fairest pricing model in existence because it ensures a client never pays more than a fraction of the value they’re getting.
Of course, discovering and uncovering that value in an accurate fashion is the key. You then have to take that quantified value and calculate a value-based price that also accounts for the time it takes to realize that value.
That’s what we teach inside the Value-Based Pricing course, and that’s what the tools we’ve developed will help you accomplish.
265: Value-Based Pricing (Part 2 of 3): Find Clients That Pay What You’re Worth
How do you find clients that pay well?
First, stop saying yes to all the wrong clients. You will never convert the wrong client into a great client.
The only way to get great clients is to attract them. You have to be the kind of person they want to work with. You can’t chase them, you must attract them.
Chasing clients starts the relationship off on the wrong foot and leads to problems. This fights the Rule of Reciprocity. There’s only one way to get on peoples’ radar without chasing them (we talk about it in the episode).
But attracting clients means attracting all kinds of clients—including ones you don’t want to work with. That means you have to filter people out. You do this by asking questions. Yes, there are bad questions to ask. We share one question you should never ask in this episode.
To get great clients, you need hyper-selectivity. You must say no to all other potential clients. Even the good ones. If the client is not a great client, you say no.
This advice is counter to what most other people will tell you. They will say, “Take on whatever work you can get in the beginning. You have no other choice. You live in the real world where there are bills to pay, you have to make money. You can’t afford to wait around for great clients.” Their advice is rooted in Scarcity Mindset.
Justin joins me for part two of our Value-Based Pricing series. We talk about avoiding Scarcity Mindset when it comes to clients, positioning yourself as an investment instead of an expense, and what to do about your existing clients when switching to Value-Based Pricing.
Learn Lettering Celebrates 10,000 Students!
The year was 2013. Things were going very well. I was charging 5-figure rates with clients for my hand lettering and selling physical products with my designs every day.
But we need to roll back the clock a little bit further.
The year was 2010. I was designing websites for 8 to 10 hours a day. During my nights and weekends, I practiced hand lettering for 6 to 8 hours outside my day job. I did this every single day for years.
Yes, I really did spend 6 to 8 hours every day practicing hand lettering in addition to having a day job. No, I didn’t do anything else. I sacrificed everything. I dedicated my life to the craft because I enjoyed it. It wasn’t making me any money, but I thoroughly enjoyed every moment of pursuing it.
I created lettering for two years. Nearly every day I posted, nobody noticed in the first two years. Nobody cared.
Until they did.
Here’s Why You Should Go to Creative South
You may have heard about this little conference in cozy Columbus, Georgia called Creative South.
It’s like a well-kept secret. You certainly aren’t ever going to stumble across it accidentally because—let’s be honest—it’s practically in the middle of nowhere. You’re never just going to “find” yourself in Columbus, Georgia like you would San Francisco or New York City.
But there’s a certain southern charm and hospitality that is unlike anything you’ve ever experienced. You’ve never known friendliness until you meet the generous reception that is Creative South.