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058: What Are You Building an Audience For?
057: How Do I Reach People Who Are Different From Me?
056: Using Color and Imagery to Communicate With Purpose
055: How to Change the Name of Your Brand Without Losing Your Audience
054: Develop a Vision Others Can Get on Board With
053: How to Monetize Something That Isn’t Practical
052: When Should Your Brand Be Serious or Funny?
051: Knowing When To Call It Quits
050: The “Aha!” Moment in Understanding Your Target Audience
049: The Litmus Test for Brand Consistency
048: Owning Your Assets and Finding Safety in Originality
047: Quality, Quantity, and Brand Dilution for Mass Appeal
046: What to Focus On When Getting Started Feels Overwhelming
045: What if My Brand Story Isn’t Compelling Enough?
044: Redefining the Center of Your Brand’s Narrative
043: Culture and the Modern Global Brand
042: Why Your Communication Skills Are Crippling Your Brand and How to Improve
041: Deciding Where Your Brand Needs Deeper Investment
040: When to Outsource the Things You Can Do Yourself
039: Tips for an Engaging and Goal-Achieving Website Experience
038: How to Produce Lifelong Relationships Through Exceptional Customer Service
037: Dealing With Algorithm Changes on Social Platforms
036: Behind the Scenes of Our Own Brands
035: Why Your Messaging Is Chasing Away Leads and How to Fix It
034: Building a Magnetic Brand
033: Lessons We Can Learn From Crowdfunding
032: The Four Tiers of Brand Language
031: Being Proud of What You’ve Built
030: What Am I Supposed To Name My Brand?
029: The Relationship Between Time and Money
028: Scaling Your Productivity
027: Managing Feedback
026: Your Failed Brand Isn’t a Failure
025: Finding Harmony Between Outside Attention and Inside Growth
024: Your Next Ten Years
023: The Case for Consistent Usernames
022: The Benefits of a Sub-Brand
021: Stories That Bring People to You
020: Leverage Your Unique Advantage to Make Your Brand Stand Out
019: Narrow Your Focus and Win With Specialization
018: Stop Redesigning Everything
017: Regaining the Momentum You Started Out With
016: There’s No Substitute For Your Own Platform
015: The Pros and Cons of Rebranding
014: The Numbers Don’t Matter
013: Approaching the New Year With Intentionality
012: Too Much Planning, Not Enough Execution
011: Context Is More Important Than Your Content
010: Storytelling, Part 2 – Crafting a Narrative
009: Storytelling, Part 1 – Your Brand Story
008: The Power of Exclusivity
007: Communicating Clearly Through Visual Identity
006: How To Maintain Consistency Across Social Platforms
005: Set Your Brand Apart With Content Marketing
004: Understanding Brand as Personality and Why It Matters
003: Defining Your Target Audience
002: Values, Mission, and Purpose
001: What Is a Brand?
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