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Talking about your brand can be a heavy subject. Once you bring in target audience, funding, mission statements, content marketing, and all the millions of other things, it certainly can feel like youโ€™re carrying a giant on your shoulders. Or two.

Today, weโ€™re going to lighten up a bit and talk about how to determine if your brand should be serious, funny, both, neither, or a combination of all four.

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