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It’s pretty common to hear that business is built on solving problems. If you want to make money, solve problems. If you want to have a successful brand, solve problems.

But then there’s the moments when you realize what you’re trying to build doesn’t really solve any problems. You hear the term “nice-to-have”, and you adopt that term into your mindset.

“My product isn’t a necessity.”
“What I do doesn’t solve a problem.”
“It’s just art.”
“I don’t know how to tell someone how this thing benefits their life.”
“It’s just a nice-to-have.”

If this is you, you’re not alone, and you’re not breaking new ground.

That’s because “nice to have” doesn’t exist.

Today’s episode is a crash course on how to market and brand something that doesn’t solve a direct problem, something that people might refer to as a “nice to have”. We’ll even show you how companies are making billions every year even though they aren’t solving problems.

Get access to this full podcast episode and hundreds more like it when you sign up for a seanwes membership.

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We can’t wait to welcome you!

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