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We are at an incredible point in human history. Technology is advancing faster now than it ever has, and the world is changing by the minute. In almost every situation, you must keep up with the times or be left behind.
Yet whenever advancement happens, we see nostalgia emerge. People begin to crave the old way of doing things and are captivated by reminders of memories and stories from “before.”
It’s easy to find examples of this nostalgia in a modern context, and it certainly begs the question of advancing for advancement’s sake or maintaining the traditions that have made your brand what it is.
In today’s episode, we’ll be talking about how to remain relevant with your target audience, whether you plan to go all out on the latest and greatest or if you decide to continue your brand in the way things have always been done.
Things You’ll Learn
- How using an old or new system might benefit your brand.
- The single most important thing you need to know for your brand, whether you decide to stick with nostalgia or use the next new thing.
- How an appreciation for the old school can spur on innovation.
- What you should be careful not to reject.
- How to stay objective.
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