Make a Living as a Hand Lettering Artist

From typographic fundamentals to professional practice.

Hand Lettering Classes

What once started as a single hand lettering tutorial has grown to so much more. When my original guide, "So you want to learn hand lettering?" was read by over 200,000 people, I realized there was clearly a hunger for lettering education.

While that lettering tutorial answered a lot of the introductory questions, there remained a huge educational gap in the industry. I had to learn everything the hard way, and there wasn’t any help.

But I don’t want it to be like that for you.

Clients Want Hand Lettering

With how digital everything has become, hand lettering has seen a massive resurgence due to the warm, human element it brings. Today, more and more clients are seeking a hand-made aesthetic.

Not only is this becoming more sought after in advertising and branding, but products with hand lettering are resonating with a large audience.

There's never been a better time to learn the finer points of lettering.

Sean's talent for lettering is surpassed only by his ability to teach it to others. His teaching style is laid-back, engaging, and informative; I've been immersed in typography and hand-lettering for years, so I thought I knew it all, but learning from Sean opened my eyes to new details, tips, and techniques. I highly recommend Sean!

Devon Hoernschemeyer

Lettering Video Lessons

Each course contains multiple, exhaustive video lessons along with articles, resources and quizzes, all helping you understand the finer points of lettering and typography from concept to completion.

Each of the 3 classes below feature a different level of education. The hobbyist will get a great overview of lettering and typographic fundamentals in the Starter Class.

For the designer looking to improve, you'll get several core courses with the Intermediate Class that will take your lettering to the next level and add a solid set of skills to your toolkit.

The serious letterer will find the greatest value in the Master Class with 10 in-depth courses on everything from custom type logos to getting a solid understanding of licensing and design contracts.

After just a few minutes with Sean McCabe, it’s perfectly clear that not only does he have a passion for typography, lettering, and design, but also for helping people identify and pursue their full potential. His courses are clear, intelligent, insightful, inspiring, and an incredible help to both young and veteran designers alike.

Victor Davila

You're not just learning how to draw letters.

You're getting a contextual education that equips you with the skills to create, and the business knowledge to succeed.

Techniques + Practical Application

Yes, the courses cover the many facets of a lettering artist’s workflow, including techniques for creating different styles of hand lettering and methods for producing deliverable vectors.

But here's why Learn Lettering is unique:
I don't merely impart tips and tricks—I show you how to make a living at lettering as a career.

I have 10 years of design and business experience. My podcasts on business, marketing, and design professionalism have been downloaded over 100,000 times in just the past few months alone.

The business courses in the Master Class help you understand the how and the why behind lettering as a career. You’ll learn the skills you need and how to put them into practice with clients through comprehensive overviews of professional process and workflow.

I took Sean’s workshop in Orlando, Florida a few weeks ago. Not only is he incredibly knowledgable about lettering, he breaks it down in such a way that professionals and those new to lettering can understand it and gain new techniques and tricks. Having been in the lettering industry for a few years now, I took the workshop expecting to learn a new approach to my own work, but I ended up learning a lot more regarding letterforms than I would have learned on my own.

I highly recommend taking Sean’s Learn Lettering courses, you won’t regret it.

Shauna Parmesan

Get 2 Lettering Video Lessons FREE

Subscribe below to receive your very own copy of my 10-Step Introductory Lettering Guide. It's a nice, brief breakdown of the lettering design process.

You'll also get 2 FREE full-length videos lessons straight from the actual courses. The perfect way to see what Learn Lettering is about.

Bridging the Gap

Many of us go to school in hopes of readying ourselves for a job or business, only to find that so much of the practical experience needed is simply learned the hard way outside of school.

Without guidance from senior peers, initial mistakes can be costly, and waste lots of time. Not to mention, they can do some real damage to your professionalism.

These classes will not only give you technical lettering knowledge, but also teach you what you need to know when getting into business and how to avoid pitfalls common to this industry.

Master Class

Everything I wish I had access to when I got into lettering. This canonical and exhaustive source of lettering education covers advanced lettering techniques, compositional hierarchy, custom type logo creation process, concepting, tools, and more. In addition to the practical instruction, you'll also get the business knowledge needed to apply what you've learned when working with clients. You'll get templates of my time-tested contracts along with the understanding of what the terms mean and how to tailor them to your process. Make a living as a hand lettering artist.

Introduction to Typography: Typographic Fundamentals for Lettering Artists

5 Video Lessons | 50:35

  1. The Anatomy of Type
  2. Typeface Pairing
  3. Drawing Inspiration from Typefaces
  4. Deliberate Practice (Part A)
  5. Deliberate Practice (Part B)

Mastering the Art of Letterspacing & Applying Kerning Principles to Lettering

4 Video Lessons | 26:32

  1. Applying Kerning Principles to Lettering
  2. Volumes of Negative Space
  3. Planning Out Lettering for Even Spacing
  4. Preventing & Recognizing Spacing Problems

Lettering Tools in Use: Lead Holders, Microns, Brush Pens

4 Video Lessons | 52:21

  1. Lead Holders
  2. Microns
  3. Brush Pens
  4. Watercolor Brush Pens

Drawing Letterforms: Sans-Serif, Serif, & Script

6 Video Lessons | 1:45:00

  1. Sans-Serif (Part A)
  2. Sans-Serif (Part B)
  3. Serif (Part A)
  4. Serif (Part B)
  5. Script (Part A)
  6. Script (Part B)

Designing Quotes for Strong Compositional Hierarchy & Visual Interest

4 Video Lessons | 41:01

  1. Dissecting Sentences
  2. Thumbnail Concepting
  3. Applying Lettering Styles
  4. Creating the Composition

Digitizing Hand Lettering: Creating Organic & Precise Vectors

6 Video Lessons | 52:56

  1. Getting Sketches Onto the Computer
  2. Digitally Preparing Sketches
  3. Creating Organic-Style Vectors
  4. Editing Vectors
  5. Creating Precise Vectors with Shapes
  6. Creating Precise Vectors with the Pen Tool

Creating, Selling, & Pricing Original Artworks

4 Video Lessons | 20:20

  1. The Case for Originals
  2. Creating the Concept Template
  3. Transferring Designs to the Canvas
  4. Pricing Original Artworks on Value

Custom Type Logos: From Concept to Completion

8 Video Lessons | 1:03:56

  1. Attracting the Right Type of Clients
  2. Focusing the Conversation on Value
  3. Crafting Your Logo Design Questionnaire
  4. Communicating Your Process & Quoting the Project
  5. Concept Sketching
  6. Logo Design Vectorization
  7. Refining the Vector Concept for Effectiveness
  8. Presentation, Guidelines & Case Study Creation

Understanding & Writing Design Contracts

5 Video Lessons | 25:31

  1. Starting with Plain English
  2. Understanding the Terms
  3. Payments, Deadlines, & Deliverables
  4. Using the Contract Template
  5. Streamlining Contract Delivery & Getting Paid

Making Sense of Licensing & Utilizing Its Power

4 Video Lessons | 30:01

  1. Introduction to Licensing
  2. Understanding the Terms
  3. Exclusive vs. Non-Exclusive Rights
  4. Breaking Down Royalties & Advances

Intermediate Class

3 core courses that take you from typographic fundamentals to the various nuances of creating several different styles of lettering. You'll learn to digitize your work and create both organic-style and precise deliverable vectors. The perfect class for adding a solid set of skills to your toolkit.

Introduction to Typography: Typographic Fundamentals for Lettering Artists

5 Video Lessons | 50:35

  1. The Anatomy of Type
  2. Typeface Pairing
  3. Drawing Inspiration from Typefaces
  4. Deliberate Practice (Part A)
  5. Deliberate Practice (Part B)

Drawing Letterforms: Sans-Serif, Serif, & Script

6 Video Lessons | 1:45:00

  1. Sans-Serif (Part A)
  2. Sans-Serif (Part B)
  3. Serif (Part A)
  4. Serif (Part B)
  5. Script (Part A)
  6. Script (Part B)

Digitizing Hand Lettering: Creating Organic & Precise Vectors

6 Video Lessons | 52:56

  1. Getting Sketches Onto the Computer
  2. Digitally Preparing Sketches
  3. Creating Organic-Style Vectors
  4. Editing Vectors
  5. Creating Precise Vectors with Shapes
  6. Creating Precise Vectors with the Pen Tool

Starter Class

Get a fantastic overview of typographic principles and a fundamental understanding of the basics of type as they apply to the lettering artist. Just the right place for a hobbyist to begin..

Introduction to Typography: Typographic Fundamentals for Lettering Artists

5 Video Lessons | 50:35

  1. The Anatomy of Type
  2. Typeface Pairing
  3. Drawing Inspiration from Typefaces
  4. Deliberate Practice (Part A)
  5. Deliberate Practice (Part B)

As a professor of Graphic Design, hand lettering is not only an integral part of my curriculum but also an important personal endeavor. I am always looking for ways to improve both my own skill as well as classroom pedagogy, so I immediately signed up when I found Sean would be teaching a hand lettering workshop in Orlando, Florida.

Sean's class was relaxed, fun, yet incredibly informative, providing knowledge in areas important for all skill levels. I left the workshop feeling more confident in my own abilities, and had a handful of new information I could take back to share with my graphic design students.

I am incredibly excited to see Sean is offering online classes in hand lettering. His work and teachings of the craft are such an inspiration, and being given the chance to learn from him on a continual basis is an opportunity that I encourage anyone interested in the subject to explore.

I highly recommend taking Sean’s Learn Lettering courses, you won’t regret it.

Brooke Scherer

Sean is a great inspiration and a super skilled artist. He shares his acquired wisdom and hand lettering techniques. I definitely recommend his effective and creative courses!

Eddie Lobanovskiy

Starter Class
1 Course, 5 Videos

Typographic basics overview for the lettering hobbyist.

$29
Buy Now

Master Class
10 Courses, 50 Videos

Exhaustive series on everything from compositional hierarchy, custom type logos, digitization, selling, licensing, and design contracts. 8 hours of videos.

Make a living as a hand lettering artist.

$299
Best Value for Serious Artists

Buy Now

Intermediate Class
3 Courses, 17 Videos

Core fundamentals for improving your lettering and adding a solid set of skills to your toolkit.

$99
Buy Now

Money Back Guarantee

I believe strongly in the quality of Learn Lettering to not only substantially increase your lettering skills, but also make you back 20x your investment. I've poured my heart and soul into consolidating a gold mine of knowledge that will enable you to make a living as a lettering artist.

I confidently back it with a 30-Day, Money Back Guarantee. I want you to dive in deep and experience the full wealth of this resource without inhibition.

If you're not satisfied, just contact me within 30 days of purchase, and I'll refund your money. No questions asked.

FAQ

Will I always have access or is it just for a limited time?

You will have access indefinitely. It does not expire and you can re-watch as much as you like.

How do I watch the lessons? Can I watch at my own pace?

When you purchase a class, you'll create an account login that will allow you to immediately access all of the courses and lessons within that class. You will be able to watch these streaming on your computer or mobile device.

The back end will allow you to keep track of your progress and mark completion of each course so you know where you're at.

If I buy the Starter/Intermediate course now, can I get a discount if I upgrade?

Because the highest package is already a phenomenal deal for the cost, the courses still hold their value even at the normal price for an upgrade.

Give it some thought, and reflect on where your current skills are at. If you're just beginning, maybe you should stick with the Starter Class and spend a few months of time practicing.

If you've been working at this for awhile and you're ready to get serious, I would recommend saving until you are able to get the Master Class as opposed to buying one of the lower tiers.

Get Access ↑
Still deciding? Get 2 Videos FREE

Subscribe below to receive your very own copy of my 10-Step Introductory Lettering Guide. It's a nice, brief breakdown of the lettering design process.

You'll also get 2 FREE full-length videos lessons straight from the actual courses. The perfect way to see what Learn Lettering is about.