Thorough Lettering Education
From typographic fundamentals to professional practice.
Hand Lettering Tutorial
What once started as a single tutorial has grown to so much more. My guide, "So you want to learn hand lettering?" has been read by over 200,000 people. (You can get the free guide at the end of this page ↓).
While that lettering tutorial answers a lot of the introductory questions, there remains a huge educational gap in the industry. I had to learn everything the hard way, and there wasn’t any help.
But I don’t want it to be like that for you.
Yes, you’ll learn the ins and outs of hand lettering—both for fun, to sell, and for clients. However, this is about much more than lettering techniques and how to draw letters—you're getting a contextual education that equips you with the skills to create, and the relative business knowledge to succeed at a design career.
Each course contains exhaustive lessons with videos, articles, resources and quizzes, all helping you understand the finer points of lettering and typography from concept to completion. You’ll also learn the design professionalism needed to write and comprehend design contracts, licensing, and deal with clients.
- Introduction: Typographic Anatomy
- Mastering the Nuances of Kerning
- Drawing Letterforms:
- Pt. 1 Sans-Serif
- Pt. 2 Serif
- Pt. 3 Script
- Lettering Pens, Pencils, & Brushes In Use
- Designing Quotes for Visual Interest
- Digitizing Hand Lettering: From Sketch to Vector
- Creating Original Artworks with Precision for Selling
- Custom Type Logos: From Concept to Completion
- Making Sense of Licensing & Utilizing Its Power
- Understanding & Writing Design Contracts
You're not just learning how to draw letters.
You're getting a contextual education that equips you with the skills to create, and the business knowledge to succeed.
Techniques + Practical Application
The courses cover the many facets of a lettering artist’s workflow, including techniques for creating different styles of hand lettering and methods for producing deliverable vectors.
What makes really good lettering? What is that imperceptible difference between amateur and pro? You’ll learn those subtleties.
The business courses help you understand the how and the why behind lettering as a career. You’ll learn the skills you need and how to put them into practice with clients through comprehensive overviews of professional process and workflow.
Community Feedback & Friendships
Connect with other letterers on the forum, get feedback on your in-progress work, and dive deeper into design professionalism by discussing the many topics of business, clients, contracts, and licensing that are brought up on the seanwes podcast.
Interaction is what makes this great. Whether it’s sharing in-progress lettering work for critique or soliciting help with a client issue, you’ll connect with like-minded people that will help you out and keep you accountable.
Bridging the Gap
Many of us go to school in hopes of readying ourselves for a job or business, only to find that so much of the practical experience needed is simply learned the hard way outside of school.
Without guidance from senior peers, initial mistakes can be costly, and waste lots of time. Not to mention, they can do some real damage to your professionalism.
These classes will not only give you technical lettering knowledge, but also teach you what you need to know when getting into business and how to avoid pitfalls common to this industry.
Does this sound exciting to you? I know I’m looking forward to helping you learn lettering, but I'm also especially excited about engaging with the community on the new forums that'll be launching.
All of these lettering classes are currently in-progress. It's not quite ready just yet, but I want to let you know what's coming and keep you posted on the development.
Spread the word:
Sign up below to stay updated and get notified of the launch. You'll get your very own copy of my 10-step Introductory Lettering Guide for FREE when you subscribe.