seanwes podcast

Tangible insights on creativity and business every Wednesday.

Want to make a living with your passion? From products and marketing to professionalism and clients, you'll get answers to the hard-hitting questions.

Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You'll come away from every episode with something of value that you can apply to your business.

Overlap: Get From the Life You Have to the Life You Want

282: Overlap: Get From the Life You Have to the Life You Want

Wednesday, August 24, 2016 – 48 minutes

It’s written!

My first book has been in various stages of the back burner for the past three years. At the end of 2015, I said, “Enough! I’m going to finish it once and for all!”

In July of this year, I set aside a month to write this book. I ended up finishing all 75,000 words of it in 14 days (not including over 10,000 more words spent journaling about the writing process).

It’s called Overlap: Getting from the life you have to the life you want.

The book is for the person who wants to achieve greatness. It’s for anyone who wants to create additional streams of income or become a master at their craft. Whether you’re a leader or simply broke, without the support of their family, and feel like you don’t have enough time in the day, this book will give you clarity. It will help you create the life you want.

There are 26 chapters (you can see the full list at Before this recording, I asked the members of the Community which of the 26 chapters they most wanted to hear my talk about.

Here were the top three chapters people were interested in:

1. Increasing Your Focus
2. Teaching What You Know
3. Choosing What to Be Known For

In this episode, I give you an in-depth look at the three above chapters to give you an idea of the depth of this book.

Overlap is being printed as a beautiful, clothbound, embossed, hardcover book. I wanted to produce an item that felt as timeless as the message it contains.

The book is available for pre-order now and there’s a special bundle order that includes an exclusive print for anyone so kind as to support the project in its early stages.

I hope you enjoy.

What's Inside seanwes membership?

281: What’s Inside seanwes membership?

Wednesday, August 17, 2016 – 1 hour, 21 minutes

This is a special episode. We’re showing you what’s inside seanwes membership and you get access to the full live video broadcast this time.

Becoming a member gives you access to The Vault, Learning Paths, mini courses, full network show archive, live broadcasts, 24/7 Community chat, mobile apps, custom content feeds for your favorite podcast app, and hundreds of like-minded people across the world eager to provide feedback and accountability.

seanwes is the place to build and grow a sustainable business.

There will never be a better time to join. Until August 31st, you can save $600 on seanwes membership. The price is increasing permanently, but right now you can lock in the current rate and be grandfathered at that rate for life (about a dollar a day).

Watch the video broadcast or listen to today’s episode to hear what you’re missing out on.

Why You Should Engage in a Community Even Though You Think You Don't Have Time

280: Why You Should Engage in a Community Even Though You Think You Don’t Have Time

Wednesday, August 10, 2016 – 36 minutes

You’ve heard us talk about the Community at seanwes (and yes, this is a fantastic time because you’ll save $600 on seanwes membership when you join before August 31st), but this episode is really about engaging in a community of any kind.

If you don’t have time for a community, are considering joining a community, are part of a community, or run a community, this episode is for you!

Time is scarce and we don’t have a lot of it. You may feel like you barely have time to read this sentence, let alone engage in a community.

But a community isn’t a time sink, it’s a time investment.

What you invest in time with a community, you get back in clarity. It’s not that you can’t afford to spend the time, it’s that you can’t afford to spend years heading in the wrong direction!

If you want to be successful, you need to get around people who are successful. These people can help you get where you want to go faster. Find people who are already doing what you want to do and position yourself around them.

Just like you would schedule time to meet with a mentor or a coach, schedule time to interact with a community. This is where you will get clarity and breakthroughs.


279: Gold Miner: Finding Value in Unexpected Places

Wednesday, August 3, 2016 – 33 minutes

I want to talk about this concept I call Gold Miner.

A gold miner is someone who is always looking for something positive out of every situation.

What a lot of people tend to do is they try to find someone who mostly shares gold—this is good, you want to find people who mostly share gold. But what you don’t want to do is completely ignore people that you disagree with, who maybe share things you don’t like, or have different views than you, or things that you would consider junk.

It’s easy to pay attention to the people you mostly agree with and who give you things you appreciate.

But a lot of people tend to ignore and avoid people they disagree with. Even if there was something good, they don’t see it because they throw everything out.

A gold miner doesn’t care how much they have to dig through. All they care about is finding that one little bit of gold anywhere they can find it.

Every situation you encounter, every conversation you have, every book you read—you’re looking for that little piece of gold. You’re looking for the million-dollar idea.

This sounds simple in concept, but most people don’t do this. Most people aren’t gold miners. Most people are looking for the one little thing they disagree with so they can disqualify the person as a whole.

The One Thing You Lack That's Keeping You Broke (Hint: It's Not Money)

278: The One Thing You Lack That’s Keeping You Broke (Hint: It’s Not Money)

Wednesday, July 27, 2016 – 1 hour, 7 minutes

We’re going to talk about money today. We’ll be covering the product spectrum, starting with the problem, not the passion, becoming passionate about the problem, and the one thing you lack that’s keeping you broke.

You can’t just do what you want all day and expect that to lead to making money. Yes, it is possible to reach a point where the way you make money involves doing things you enjoy, but you don’t get there haphazardly. You get there purposefully.

Time is money. People will give up their money if you give them time. To give them time, you need to do work for them or solve a problem for them.

You need to be good at doing work that someone else doesn’t want to do or can’t do. If you’re fortunate, that thing is something you happen to like doing.

There are two ways to reliably make a living doing what you love:

1. Become passionate about the problem. Get good at solving the problem. When you’re good at something that makes you money, this can turn into something you’re passionate about.
2. Become passionate about a thing. Get good at doing that thing. Find ways to solve problems that other people are willing to pay for by doing that thing.

Everything else is an exception and an edge case. Those edge cases are like winning the lottery. It’s not impossible, it’s just not probable—which makes suggesting that you play the lottery bad advice for someone looking to make money.

We’re going to talk about the one thing you lack that’s keeping you broke.

Preparing for the Virtual Reality Future and Why You'll Be Affected Whether You Like It or Not

277: Preparing for the Virtual Reality Future and Why You’ll Be Affected Whether You Like It or Not

Wednesday, July 20, 2016 – 39 minutes

Virtual reality is coming.

It’s not just for video games. It’s not just science fiction. We already live in virtual worlds. Look around you. Everyone has their face buried in their phone screen.

What will simply happen is the screen will no longer be something you hold in your hands. The awkward straps and head gear you see with early virtual reality devices is not how it’s always going to be.

Computers used to be the size of a city block. People thought a computer would never, ever fit inside a home.

The inevitability is that virtual reality will become more seamless, effortless to use, prevalent, and get closer and closer to looking like real life.

It doesn’t matter whether you like the idea of it or not. This is the future you will live in. And it’s not something you can put off thinking about.

You need to be preparing right now. If you want to succeed in an increasingly digital world, there are things you need to be doing right now to prepare.

You need to be able to interact with humans and do it well. You need to be able to present yourself with confidence and speak fluently. All technology does is make human interactions more seamless. The eventuality is that online human conversations will become indistinguishable from face-to-face interaction.

In this episode, we paint a picture of the future you’ll live in and give you some practical things you can, and should, be doing today if you want to succeed.

Dark Social, One-to-One Engagement, and Doing the Unscalable Things

276: Dark Social, One-to-One Engagement, and Doing the Unscalable Things

Wednesday, July 13, 2016 – 48 minutes

Dark social is traffic to your website that comes from sources that can’t be tracked in your analytics.

Every time you share a link in, or Snapchat, or in a private chat room, you are engaging in dark social.

These conversations can’t be indexed by search engines. Your links open up directly in the browser and don’t have any referral data. Marketers are somewhat worried because the amount of traffic coming from dark social is increasing.

What does this mean for you as a creator? Well, a lot of things. It really just harkens back to the principles of word of mouth. We will revisit 7 ways to encourage more word of mouth referrals in this episode.

But beyond just being aware that people are sharing links to your content in places that can’t be tracked, you should also be engaging with these people one-on-one as much as possible.

As things have become increasing automated and people are scheduling social media posts now, we are understandably yearning for personal interaction. Actually engaging with someone in real time, one-on-one, is incredibly powerful.

Of course, that kind of engagement doesn’t scale. But it doesn’t matter. You need to be doing the unscalable things.

Creative Ideas to Help You Quickly Get More Products on the Shelf

275: Creative Ideas to Help You Quickly Get More Products on the Shelf

Wednesday, July 6, 2016 – 43 minutes

Today, we’re building off of the last episode on creating products.

In the last episode, we talked about the order in which you should create products. You first start with something small, then launch something big. After that, you want to go back and fill out the spectrum.

You need more products on the shelf. You need more products at all levels. At every price point someone wants to give you money, you need to have an offering.

Today’s episode is jam-packed with creative ideas for quickly getting more products on the shelf. We talk about things like selling your process, templates, scripts, copywriting checklists, launch plans and so much more…

The best part? We’re not just talking about making new things. Yes, we do give you a TON of ideas for quick products you can crank out in a short amount of time, but it doesn’t have to be new work. You can repurpose what you’ve already made.

We’re going to help you make money from work you’ve already done. You have so many potential products right now under your nose that you’re not even aware of. You’re going to get a ton of ideas from this episode.

The First Thing to Make and Sell When You're Just Getting Started With Products

274: The First Thing to Make and Sell When You’re Just Getting Started With Products

Wednesday, June 29, 2016 – 51 minutes

Don’t know where to start with products? Should you start small? Should you go big? This episode will help.

We break down the most sustainable order.

You want to get to something that’s big as soon as possible, but that doesn’t mean it’s where you should start with your very first product.

If your first product is too big, you can easily get overwhelmed and never end up shipping. You’ll end up biting off more than you can chew.

I recommend that you start small and ship a small product to prove to yourself that you can do it. You’re going to work out the kinks and learn a lot. You’ll make mistakes too. Better to do that at a small scale first.

Launching a small product first lets you iterate and develop processes. You’ll learn what it takes to market and sell. You’ll learn about payment processing. You’ll learn about delivery of goods (whether physical or digital).

All of this informs your big product. That’s the next step: maximize revenue. This becomes the fuel to all of your other ventures. This flagship product makes everything else you want to do possible.

If you’re feeling overwhelmed with selling products and don’t know where to start, this episode gives you a clear order in which to approach things.

We talk about maximizing the value and return you get from products, whether to go digital or physical, implementing a sales funnel, nurturing leads, up-selling, tiers, and setting yourself up to completely fill out your product spectrum (that’s a teaser for to the next episode on Creative Ideas to Help You Quickly Get More Products on the Shelf).

The Only Two Numbers That Matter and Why You Can't Make Money

273: The Only Two Numbers That Matter and Why You Can’t Make Money

Wednesday, June 15, 2016 – 58 minutes

This episode title is tongue in cheek: The reason you can’t MAKE money is because making money is illegal. That’s called counterfeiting.

This isn’t just a silly play on words though. It’s to illustrate an important concept: You don’t MAKE money, you GET money.

You have to go GET money. Someone else has your money. A stranger has your money. You need to go get it from them.

Who are the people you want to reach? Who has your money and what do they want? What can you provide them? How can you give them a solution to a problem they have that they’re willing to pay to make go away?

You need to figure out a way to create value and exchange it for money.

This episode is about selling. The degree to which you are sold you will sell. Read that last sentence again, it’s important.

If you’re not selling, you’re not sold on your product. You don’t actually believe in what you’re selling.

This episode will remind you that you are a BUSINESS and help you focus on the things that matter.

Finding Your Focus When You're Doing Too Many Things and Feeling Overwhelmed

272: Finding Your Focus When You’re Doing Too Many Things and Feeling Overwhelmed

Wednesday, June 8, 2016 – 56 minutes

This episode is about finding your professional focus.

You cannot pursue multiple things. Think about the literal definition of the word “pursuit”. You cannot pursue more than one thing.

Imagine you are in a field and holding three foxes by the tail. They are all struggling to escape.

You let go and they dash off.

Now, pursue all three. You can’t do it. You’ll run around like a chicken with its head cut off. You might catch one if you focus on one.

You’re feeling overwhelmed right now because you don’t have clarity. There are too many things you could be doing and you’re trying to do them all.

With the pursuit of many things in your lack of clarity, you become overwhelmed. Too many projects. Too many choices. Too much to manage.

You need to find your focus. You need to know what you’re going after because it informs everything else you’re doing.

Let's Get Real About Why You're Not Making Money

271: Let’s Get Real About Why You’re Not Making Money

Wednesday, June 1, 2016 – 1 hour, 38 minutes

It’s time.

We’re getting serious about money today. Business models, cash, client work, day jobs.

You have to get your money right.

No, it’s not about your expenses. It’s that you’re not making money. If you’re MAKING money, expenses are not the problem.

Do you want to save $100 or make $1,000?

We’re going to get your money right today, and we’re going to help you keep your business alive instead of running it into the ground. I want you to be around next year. I don’t want you burnt out and hating your passion.

It starts with money. You must get your money situation right. You must start with money.

Money is not evil. Money is a necessity. You have to have it. We’re not talking about pursuing money for its own sake either.

Money is an enabler of purpose.

If you’re not focused on your money, you don’t actually care about your purpose.

Let’s get real about making money today.

How to Create an Interesting Story That Gets People Addicted to Tuning in to Your Content

270: How to Create an Interesting Story That Gets People Addicted to Tuning in to Your Content

Wednesday, May 25, 2016 – 1 hour, 12 minutes

If you don’t have an interesting challenge, you can’t create an interesting story.

People enjoy stories where someone faces, and ultimately overcomes, a big challenge.

Think of any TV show you’re watching to right now. In any given episode, someone wants something, they can’t get it because of some obstacle, and they spend the course of the show doing what it takes to try to get it.

Every compelling story is comprised of several common elements and you can use these elements intentionally to craft a compelling story.

Aaron Dowd joins me to talk about creating your interesting story to get people addicted to tuning in to your content.

How to Have Six Months of Income Saved in the Bank

269: How to Have Six Months of Income Saved in the Bank

Wednesday, May 18, 2016 – 1 hour, 18 minutes

70% of Americans live paycheck to paycheck.

It shouldn’t be like this.

You’ve got to get ahead. In your personal life and with your business, you need to get ahead of barely making it month to month. You’re living in stress and you’re stuck in Scarcity Mindset.

You need money in the bank. At least six months of income. You need enough cash in the bank to cover all of your expenses for six months if nothing was coming in.

I call this figure “The New Zero”. To calculate it for yourself, take your monthly expenses and multiply them by six. If monthly expenses for you and your family are $5,000, you need $30,000 in the bank (six months). That means if you have less than $30,000, you need to see that as being in the hole. If you have $24,000, think of that as having -$6,000. You are below the minimum threshold.

This is not a luxury. This is a necessity. Living paycheck to paycheck in scarcity should not be a reality you accept. It should not be something you get complacent about. It needs to be something you work to get ahead of.

When you’re in scarcity mindet, you can’t make objective, long-term decisions about your future. You can’t have the life you want to have. You end up overworking. You don’t have the freedom to delegate or hire new people.

In this episode, we talk about the practical aspects of getting that money in the bank, two kinds of hustle, when to invest, and getting rid of debt.

How to Take Off a Week Every Seven Weeks Even if You Can’t Afford To

268: How to Take Off a Week Every Seven Weeks Even if You Can’t Afford To

Wednesday, May 11, 2016 – 1 hour, 23 minutes

I take a week off every seventh week. I also pay my employees to take off every seventh week.

I call this Small Scale Sabbaticals.

I was working 18-hour days, seven days a week with no end in sight, and I was heading towards burn out. I knew some people took off a year every seven years as a “sabbatical” and I knew we took off a day every seven days each week, but why was there nothing in between?

I decided to try it and I decided to prioritize it with my team. I started doing it in 2014 and haven’t look back. It’s been incredible. We feel healthier every time, we feel rested, we’re excited to get back to work, and I truly believe we are more productive as a whole. I certainly know we all do better work.

I’ve been sharing my journey of taking Small Scale Sabbaticals for some time now. You may be wondering how you could possibly do this yourself. Maybe you’re thinking, “How could I possibly take off even a day—much less a whole week?!”

How can you take a sabbatical when you can’t afford to?

The answer is: you’ll never be able to afford to. That’s right. You will never reach a moment in your life where you look at your schedule and the next week is just completely blank.

It won’t happen because we fill time automatically by habit. The only way is to drive a wedge into your schedule and carve out the time.

In this episode, we talk about the money, the how, the scheduling, the potential guilt, and the practicalities of actually being able to take off time with something like a sabbatical.

Future Vision for seanwes and Why the Podcast Is Switching to Once-a-Week Output

267: Future Vision for seanwes and Why the Podcast Is Switching to Once-a-Week Output

Wednesday, May 4, 2016 – 16 minutes

The seanwes podcast is now going to have only one new episode a week instead of two.

In 2013, I started the seanwes podcast with a commitment to produce two episodes a week. For nearly three years now, we’ve done that.

However, some big changes are on the horizon for seanwes. I’m here to tell you about a few of those changes today.

I took a step back. Actually, I took many steps back. Then I asked myself, “What is our mission? What is my vision for seanwes?” When I had that answer, I asked a second question:

“Is everything I’m doing right now serving that goal?”

The answer was no.

Many of the things I was doing on a regular basis were not helping me fulfill that vision. They were not getting me closer to the goal. I was just doing them because I’d fallen into a routine of fulfilling commitments I’d made long ago when my goals were different.

Things had to change. There are big changes coming to seanwes. I’m going to share a few of them with you today.

Sean McCabe
Sean McCabe
Ben Toalson
Ben Toalson


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