Most people do not feel confident about their pricing.
They are not 100% certain that the price they put on their proposal is completely fair to the client and completely fair to them.
A common misconception about Value-Based Pricing is that you will charge some companies more just because they’re bigger. That is not at all the case. In fact, two companies of vastly different sizes will always receive a quote of the same price if the value they get in return is the same.
Value-Based Pricing is the fairest pricing model in existence because it ensures a client never pays more than a fraction of the value they’re getting.
Of course, discovering and uncovering that value in an accurate fashion is the key. You then have to take that quantified value and calculate a value-based price that also accounts for the time it takes to realize that value.
That’s what we teach inside the Value-Based Pricing course, and that’s what the tools we’ve developed will help you accomplish.