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seanwes podcast

seanwes podcast

Tangible insights on creativity and business every single Wednesday and Friday.

Want to make a living with your passion? From products and marketing to professionalism and clients, you'll get answers to the hard-hitting questions.

Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You'll come away from every episode with something of value that you can apply to your business.


183: How to Repurpose Your Content

Friday, July 3, 2015 – 1 hour, 34 minutes

Have you ever spent a ton of time working on a blog post and wished that effort could be multiplied?

What people who are cranking out media like nobody’s business understand is the art of repurposing their content.

Essentially you take the content you just spent a ton of effort producing and reuse it in creative ways to get some extra mileage out of it.

I’m not just talking about posting in on different platforms (though we do have some very practice tips on how to get the most out of each platform) but adapting the content itself to a new medium.

We show you exactly where to start, how and when to repurpose, and what you need to be thinking about so that your new blog post, video, newsletter, or podcast episode resonates strongly with you audience.


182: Client Communication: Starting the Relationship Off On the Right Foot

Wednesday, July 1, 2015 – 1 hour, 30 minutes

This is a mega crash-course on attracting clients.

But we’re not just talking about opening the floodgates and getting whatever clients you can. We’re going to show you exactly how to get the kind of clients you actually want.

You’ll learn how to never get another client from hell (warning: the answer is one you won’t like).

From the time a client lands on your website, to closing the deal, getting a signed contract, and getting paid, all the way to presenting the final solution, this episode walks you through each and every step meticulously.

Somehow for such an intense show that’s jam-packed with everything you didn’t learn at school (that you paid good money for) and how to get the clients you want without compromising your process and rates, we still manage to have a ridiculously good time and a lot of laughs.

It’s a fun and fiery show you’ll want (and need!) to listen to again and again just to take it all in—and that’s no exaggeration.


181: How to Establish Yourself as a Teacher in a World of On-Demand Education

Friday, June 26, 2015 – 1 hour, 22 minutes

Today, I share with you my 10-year long-game plan.

The landscape is changing. Formal education is going the way of traditional media: out.

The playing field is leveling. This is an opportunity for you, but it’s also an uphill battle. Because the barrier to entry is so low, that means anyone and everyone can get in.

It’s just like what happened with video: once everyone had a video camera in their pocket, YouTube exploded. Now it takes a significant effort to stand out.

The world we live in is an on-demand world. More and more, people want on-demand education. This is where things are headed. But where are they going to get it from? Is that going to be you?

You have the potential to be the source of education someone looks to but only if you position yourself right ahead of time. We talk about exactly how to do that in today’s episode.


180: Developing the Tenacity to Accomplish Your Goals No Matter What

Wednesday, June 24, 2015 – 1 hour, 4 minutes

Boy do we get real in this episode. The Community members who listened live are saying it’s one of the best.

Tenacity. Where does it come from and how do you get it? I am constantly talking about the hustle and working hard, but is that drive something you’re just born with?

I tell my story of growing up and how the people I was around told me I could accomplish anything I put my mind to. I grew up around people who believed in me and spoke positivity into me. They told me I had the hand of Midas—that everything I touched turned to gold.

Now did they say that because it was true, or did I live out that reality because I believed what was said to me?

It’s probably a bit of both. I honestly believe the mindset that was created by the positive speaking is what bred my tenacity. I believed it, so I worked hard and as I worked hard, I believed it even more when I observed the results.

So how do you get this tenacity? You have to get around people who will kickstart the positive feedback loop. We talk about how to do this even when your friends or family aren’t positive and encouraging or when they don’t believe in your tenacity.

Like I said, this episode gets pretty real.


179: 7 Ways to Encourage More Word of Mouth Referrals

Friday, June 19, 2015 – 1 hour, 32 minutes

There are many ways to spread the word about your products or services, but nothing beats word of mouth referrals.

We place a lot of weight on the recommendation of a trusted friend. When someone we know suggests something to us, we listen.

We’ve all had that experience where we were pressured to share something or “tell a friend” or “leave a review” and it felt pushy—or spammy even.

There’s a reason for that and we don’t need to throw the baby out with the bathwater. Asking for a referral is still one of the most effective ways to get one, but the timing of that ask is crucial.

You’ll learn how to setup the ask ahead of time to increase the likelihood of getting the recommendation.

We talk about ways to get your past customers and clients to refer you, as well as how to get in the forefront of people’s mind so you’re who they automatically recommend.


178: How to Resist Shiny Object Syndrome, Do More of What Works, & Double Your Revenue

Wednesday, June 17, 2015 – 1 hour, 29 minutes

You’re leaving money on the table.

Something was working for you in the past and for some reason you stopped doing it.

Don’t feel bad, almost everyone does this! So much so that when I was on a plane last month, the guy sitting next to us on the flight home asked what I did. I decided to tell him my story.

At one point in my story, I said, “At this point, things were going pretty well…“ He interjected: “So you did something else, right?”

I laughed because of course he was right. He’d seen it time and again: people find something that works, but because of Shiny Object Syndrome they move on to something else.

In today’s episode, we look at revisiting the things that were working for you in the past to potentially double your revenue. We also talk about what you should be focusing on if you’ve yet to find something that works yet.


177: How to Determine What Your First Product Should Be

Friday, June 12, 2015 – 1 hour, 40 minutes

I really cannot believe I’m about to share this episode with you for free. Seriously.

The amount of value in this episode is immense. All I can say is I wish I had this to listen to a long time ago.

I can’t tell you how we did it, but somehow we answered over 20 questions in this episode on the topic of determining what your first product should be.

Vetting demand, digital or physical, competition, marketing, autoresponders, courses (paid and free), customer experience, and on and on…

If you don’t believe me, go scroll through the seemingly endless 6,600 words of shownotes. What I’m saying is you can’t afford to miss this episode. I should seriously consider putting a price tag on it so you realize how much value there is.

Grab a pen and some paper because I guarantee you’re going to want to take notes.


176: Audience Building: Getting People’s Attention & Increasing Your Influence

Wednesday, June 10, 2015 – 1 hour, 25 minutes

Attention is the currency of this day and age. If you have people’s attention, you win.

But how do you get it?

That’s the kicker. Imagine people eagerly tuning in to what you have to say multiple times a week. Think about how powerful that would be. Think about the impact of promoting something when you have that kind of attention.

Today, we talk about ways to get attention (the good kind). We talk about how it takes doing something 50 or 100 times just to even get on peoples’ radar.

We answer a ton of questions live on the show from real people just like you who are trying to build their audience from scratch.

You’ll hear us share how to use teaching to increase your exposure—even if you don’t consider yourself a teacher. You don’t even need to be an expert to teach. We’ll show you how teaching is actually one of the best ways to learn and how to get people’s attention while you’re learning.


175: How to Make Time When You Just Don’t Have Any

Friday, June 5, 2015 – 1 hour, 14 minutes

Constant overwhelm. Non-stop craziness. Never a dull moment.

Do these describe your situation? You’re not alone. Time has always been our most valuable resource, but it’s never seemed so short in supply as it does now.

Where do you find the time? I mean for anything! How is it that you wake up tired, you go and go and go and go and somehow get to the end of your day tired, and still feel like you’ve hardly accomplished anything? Then you get up the next day and do it all over again.

It’s madness. But the news gets worse: you’ll never find the time. Why? Because we’re too good at filling it. We fill time automatically by habit.

Don’t believe me? When was the last time you had a gap in your schedule when someone asked you to do something during that time and you said no? If you’re like most people, probably never. Free time is meant to be filled, right? That’s how we operate anyway.

You’ll never find time because our time-filling habit is automatic. You’ll only ever have the time if you make it. The only way to create time is with a two-letter word: no.

I need you to hear this episode. I mean really hear it. You need you to hear this episode. Take the time, make the time, set aside the time to listen to this episode. You owe it to yourself. I promise you’ll come away with the clarity to save more time than you spent listening to it.


174: Bouncing Back From Failure

Wednesday, June 3, 2015 – 1 hour, 6 minutes

You failed. Now what? How do you come back from that?

How do you overcome the fear of failure? Does failure even exist?

People may call me naive or dumb, but I don’t believe failure exists. Before you write me off, bear with me in this episode. I’m not saying things never go wrong, but I’ve removed the word “failure” from my vocabulary.

The way I choose to see it is this: I’ve found something that didn’t work. To me, that’s progress. Every experience that turns out other than the way we desire is an experience we can learn from.

In this episode, Ben and I are asked what we consider to be our biggest failures. I’ve struggled with the question, because I don’t think of things as failures. But when I mentally rephrase the question to, “What are some things you did that didn’t work out the way you want?” I immediately come up with stories to share.

Something happens midway through this episode. Suddenly, things get unlocked. We go deeper into the mindset behind how you think of failure.

One of the biggest things to remember is your work is not who you are. What you tried and the results of that isn’t who you are either. You are not the results of what you do.

We discuss handling repeated failure, when to know if you should quit, and what we learned from jumping in and doing things wrong.


173: Relationship Marketing 101

Friday, May 22, 2015 – 1 hour, 12 minutes

People buy from who they trust.

It’s no longer enough just to sell. We buy from who we trust. If we’re unfamiliar, we ask a friend, we compare, we look at reviews, we acquire trust by proxy.

Too many people focus only on the first sale. They try so hard to close the deal and get people to buy their product, but what happens after that? What kind of experience are they having? Are they going to buy again?

Your reputation and relationship with your audience is what enables you to sustain yourself long term through repeat business.

Repeat business comes from brand loyalty. Brand loyalty comes from great experiences. You can only give people great experiences if you have their attention. Consistently delivering value with no strings attached is how you get their attention. That’s Relationship Marketing.


172: When Is It Okay to Take a Break From Routine?

Wednesday, May 13, 2015 – 1 hour, 19 minutes

I have to take off a week from podcasting.

The Community is set to finally re-open on Monday, May 18th, with a very big launch after being closed for developments for over a month.

However, there’s an incredible amount of work left to do. Recording 3 or 4 podcasts a week and shipping them with featured images and shownotes is more than a full-time job. There simply was not going to be enough time to re-launch the Community if I continued my normal podcasting schedule.

This is where I had to face a reality: I’m going to have to break my routine.

You’ll hear me face this reality and talk through the impact breaking a routine has on an audience. While I initially felt like I was doing my audience a disservice, I came to realize that it would be an even bigger disservice to neglect taking care of the very things that allowed us to continue providing value.

This episode also takes an interesting turn. I talk about prolific film-maker Casey Neistat who’s been doing insanely epic, daily vlogs for nearly 50 days in a row now.

We talk about overcommitting and what happens when an audience comes to expect an unrealistic output resulting from overcommitment.


171: 6 Tips for Dealing With Confrontation

Friday, May 8, 2015 – 1 hour, 15 minutes

Confrontation isn’t pleasant. It’s typically associated with arguments and hostility.

Whether it’s a client, your spouse, family, or friends, there’s nothing pleasant about confronting someone. Out of self-preservation, we often expect the worst based on past situations that went bad.

Ben mentions in this episode that you generally have two types of confronters: doormats and bulldozers. Both of them stem from fear.

We share several anecdotes and lessons learned from past encounters along with some healthy ways to approach confrontation—everything from asking your boss for a raise to talking with the neighbor who plays his music too loud.


170: Can Your Business Be on Too Many Social Platforms?

Wednesday, May 6, 2015 – 1 hour, 13 minutes

You may have heard me talk about the importance of building your own platform, but social media is also a great way to engage with people.

Your audience is already using social media, so meeting them where they’re at can work to indirectly bring them back to your site.

It seems like you’d want to engage on a bunch of platforms and share your work in as many places as possible, but today we tackle an interesting question:

Is there such a thing as being too many places?

At what point is someone’s first experience with your brand potentially a negative one because you’re on a platform where you’re not really engaged?

I don’t think the answer is as simple as a number. There’s a fine balance to strike between maximizing what’s working right now and being an early mover on the next big thing. We talk about that in this episode.


169: How to Prepare for Public Speaking & Tips to Overcome Fear

Friday, May 1, 2015 – 1 hour, 6 minutes

They say public speaking is the number one fear—even above death. But do you know where that supposed “fact” comes from?

It turns out it was popularized by a book written in 1977 citing a very unscientific research study.

While we debunk the number-one-fear myth in this episode, it doesn’t detract from the fact that public speaking can still be scary.

This episode is for you if you identify with any of the following:

1. You’ve never spoken before but want to know what to expect for the future when you speak someday.
2. You’ve been invited to speak and have a gig coming up soon.
3. You’ve spoken in the past and want some refreshers on how to prepare, overcoming common issues, and how to get more requests to speak.

You’ll hear some very practical techniques for minimizing fear and hear me share absolutely everything I’ve learned about speaking.

I focus on preparing for your speech, how to practice, delivery, slides, how much time to allocate to your introduction vs. your message, what to do if you freeze, and how to prevent freeze ups from happening in the first place.


168: Let’s Talk About Some Practical Ways to Reduce Stress

Wednesday, April 29, 2015 – 1 hour, 5 minutes

Let’s face it: life can be stressful at times. It’s frustrating enough thinking about the things that are stressing you out, but you know what’s the worst?

A lot of times, you don’t even know where the stress and anxiety are coming from.

Many of us live with a base level of stress. The first step to getting out is acknowledging stress that’s already there.

In this episode, we talk about some extremely practical tips for reducing stress. These are very specific, actionable things you can do to help discover, acknowledge, and decrease stress in your life.

Sean McCabe
Sean McCabe
Ben Toalson
Ben Toalson


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