seanwes podcast

seanwes podcast

Tangible insights on creativity and business every Wednesday.

Want to make a living with your passion? From products and marketing to professionalism and clients, you'll get answers to the hard-hitting questions.

Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You'll come away from every episode with something of value that you can apply to your business.

The Only Two Numbers That Matter and Why You Can't Make Money

273: The Only Two Numbers That Matter and Why You Can’t Make Money

Wednesday, June 15, 2016 – 58 minutes

This episode title is tongue in cheek: The reason you can’t MAKE money is because making money is illegal. That’s called counterfeiting.

This isn’t just a silly play on words though. It’s to illustrate an important concept: You don’t MAKE money, you GET money.

You have to go GET money. Someone else has your money. A stranger has your money. You need to go get it from them.

Who are the people you want to reach? Who has your money and what do they want? What can you provide them? How can you give them a solution to a problem they have that they’re willing to pay to make go away?

You need to figure out a way to create value and exchange it for money.

This episode is about selling. The degree to which you are sold you will sell. Read that last sentence again, it’s important.

If you’re not selling, you’re not sold on your product. You don’t actually believe in what you’re selling.

This episode will remind you that you are a BUSINESS and help you focus on the things that matter.

Planning Your Day for Maximum Efficiency

257: Planning Your Day for Maximum Efficiency in Under 5 Minutes and Still Accounting for Unplanned Events

Wednesday, March 30, 2016 – 1 hour, 18 minutes

I have a special guest today.

Aaron Dowd joins me to talk about his really interesting method of planning a successful day in advance.

Aaron works at seanwes full time as podcast editor for the seanwes network. He also has his own show on the network, The Podcast Dude.

Aaron regularly wakes up as early as 4 AM and even 3 AM! He creates a hand-written schedule every single day in a basic journal. He writes, he edits shows, he rides his bike, he’s working on a book and a course called Successful Podcasting, he works out almost every day, and plays in a band.

Tune in to hear Aaron share how he plans his day for success.

How to Defeat Scarcity Mindset

256: How to Defeat Scarcity Mindset

Friday, March 25, 2016 – 1 hour, 18 minutes

I get very real in this episode. I share some information about my situation that I wasn’t planning on sharing.

We talk about how prevalent scarcity mindset is and how it affects your mindset and performance in all areas of life. This is a very real thing that many people deal with and have trouble getting ahead of.

Getting enough resources is also not a cure for scarcity mindset. This has to be dealt with at every level and it must be consistently fought off.

But understand that scarcity mindset is a way you choose to operate. It’s a mindset that you feed. Your circumstances do not determine it. You do.

I share in today’s episode how I’m able to keep my mindset in a place of abundance regardless of the external circumstances.

How to Develop a Writing Habit and 3X Your Business

246: How to Develop a Writing Habit and 3X Your Business

Friday, February 19, 2016 – 1 hour, 37 minutes

Aaron says I need to charge for this one.

He’s our podcast editor. After listening, he said, “No, really, you need to be charging money for this episode.”

And I know. It’s true, I should. I’m giving away better content and education here than what other people are charging for. But I’m demonstrating what I teach you in this episode.

Give away your best 10% for free. The reason this episode is so good is because I’m giving you my best.

Learn to build a writing habit, the difference between content marketing and copywriting (and why not knowing the difference is destroying your sales), and what to give away for free vs. what to sell.


233: Get More Time in a Day, Increase Your Focus, and Accomplish All of Your Goals

Wednesday, January 6, 2016 – 1 hour, 21 minutes

Ben has a huge goal. He wants to know if it’s possible to make $500,000 this year.

“Yes,” I told him. This was at our regular, early Monday morning meeting at the coffee shop.

“There are a number of ways to accomplish this goal,” I said. “If you want to do it in a year, it is possible, but to do it sustainably, you need to think in longer terms than 12 months.”

Reverse Engineering a $500,000/Year Business. That’s the title of the show we’ll be doing two episodes from now.

However, we need to take a step back. I’ll be deconstructing what it takes to make half a million in a year, but first I want to set the stage. There are certain things you need to do to be able to accomplish this goal. In order to do those things, you need to say no to other things.

The reason I will accomplish my goals and you won’t is because I have a list of NOs and you have a list of MAYBEs.

You have to get an explicit list of things you will NOT be doing this year in order to accomplish your goals.

Saying no is your only tool for creating time. You need to learn to see “yes” as the expensive word that it is. For every yes, there are 999 implicit nos.

You will never find more time because we fill time automatically by habit.

You can only make time. We all make time for things. We all account for and use up the 24 hours in our day. The things you make time for define what is important to you.

Today’s episode is about getting more time in a day and being purposeful in your commitments so you can increase your focus and accomplish your goals for this year.


199: Behind the Scenes of a $177,803 Hand Lettering Course Launch That Made the First Six Figures in 26 Hours

Friday, August 28, 2015 – 1 hour, 26 minutes

This is the big one.

Last month I launched my course, Learn Lettering 2.0. In this exhaustive, 8,000-word case study, I pull back the curtain and show you literally every step that went into it.

From the production to promotion to marketing, pricing, and real revenue numbers, you get uninhibited access to it all.

I’ve learned a lot from people sharing their marketing and launch insights with me over the years. Now, I’m paying it forward. I want to help you and hopefully inspire you.

I hope you find this valuable and learn a lot from it.


161: 6 Ways to Develop Self-Discipline

Friday, March 27, 2015 – 1 hour, 5 minutes

I have some good news: self-discipline is not an innate trait. It’s not something you have or you don’t; it’s a skill you develop.

Tell me if this happens to you a lot: you want to do something but you just don’t feel like doing it a lot of the time.

The people who are disciplined have learned one thing that others haven’t: don’t wait until you “feel like it.”

A common misconception is that disciplined people must somehow feel like doing things more than others do. This simply isn’t the case.

To help you develop the skill of discipline, we share 6 tips in this episode that will help you take the next step—whether it’s eating healthy, staying fit, waking up early, or showing up consistently.


137: The Overlap Technique: A Crash Course

Wednesday, December 24, 2014 – 1 hour, 26 minutes

I want to help you make a living with your passion. This is why I started working on a book in early 2014 called The Overlap Technique: it’s a down-to-earth, practical guide to becoming an expert and making more money than your day job before you even quit.

I got about 20,000 words into it, and then had to put it on the back-burner. I continued teaching a lot of the principles in the podcast, but I put the writing on hold to work on my website and building the Community.

During the time that elapsed between starting the book and returning to it later in the year, I’d received hundreds of emails from people telling me their biggest struggles with pursuing their passions.

I decided to throw out the first 20,000 words and start from scratch.

The book will launch next year, but in the mean time, the tremendous feedback I’ve received has really shaped the book into being a direct answer to your most pressing questions. Giving the material some breathing room has really allowed me to refine the message.

It’s been more than 80 episodes since I’ve last dedicated an episode to talking about The Overlap Technique and making the difficult transition from soul-sucking day job to doing what you love and sustaining yourself. In this episode, I give you a crash course on the refined concepts and the four core pillars of being able to keep your passion and have it sustain you long term.

It’s the perfect episode for a first-time listener!


122: 10 Mistakes You’re Making With Clients That Cost You

Wednesday, October 29, 2014 – 1 hour, 8 minutes

I’ve got a MASSIVE episode on client relations for you here today. I’m going to share the top 10 mistakes you’re making with clients that cost you.

These mistakes are costing you in a number of ways: They’re causing you to lose time, to lose money, to miss great opportunities, to miss out on working with the right type of people, to devalue your work, to get paid slower, to be seen as a novice, and to lose the respect of your client.

It’s been awhile since I talked specifically about the nitty-gritty details of client work, so I have an overwhelming amount to share on the subject and I don’t hold back.


115: How to Overcome Self-Doubt, Get Rid of Anxiety, and Stay Focused

Friday, October 3, 2014 – 1 hour, 4 minutes

Self-doubt is paralyzing. “Do I have what it takes?” “What if my best isn’t good enough?” “What if I fail?”

It’s not just if you’re a beginner either. Even people who are successful struggle with self-doubt regularly.

But they have learned how to consistently resolve the feelings of self-doubt or impostor syndrome.

We talk about how to overcome feelings of paralysis, what to do to keep self-doubt minimized and less likely to resurface, as well as why the phrase “could be” is keeping you from ever accomplishing anything.


068: You Have One Life – Set Bigger Goals

Wednesday, April 23, 2014 – 1 hour, 18 minutes

This is a big show. I’m going to challenge you. I get real and I talk real numbers. I step out of my comfort zone to motivate and inspire you to set bigger goals—goals that make your biggest dreams look small. Ben asks if it will be a potentially life-changing episode—I say yes, but not “potentially”. It will be a life-changing episode. You’ll laugh, you might cry, but you’ll certainly come away with a renewed vigor and a very specifically-defined goal that you will undoubtedly accomplish.

Sean McCabe
Sean McCabe
Ben Toalson
Ben Toalson


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