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seanwes podcast

seanwes podcast

Tangible insights on creativity and business every single Wednesday and Friday.

Want to make a living with your passion? From products and marketing to professionalism and clients, you'll get answers to the hard-hitting questions.

Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You'll come away from every episode with something of value that you can apply to your business.


189: Finding Your Passion

Friday, July 24, 2015 – 54 minutes

Back by popular demand, my wife Laci joins me again for an episode on discovering what you’re passionate about.

Laci shares why she felt paralyzed and overwhelmed when it came to figuring out what her passion was. She had so many options and nothing was clearly standing out.

She felt like there was a lot of pressure to know what was the “right thing” to start with. There were all of these options, but nothing was 100% perfect. Was she supposed to wait for it to be perfect?

Then she had a breakthrough and sudden clarity.

Now she has direction and feels free to try something new. We talk about what brought about this clarity and how she overcame the overwhelming feeling of immobility.


188: Why I Work Hard

Wednesday, July 22, 2015 – 42 minutes

It’s 9pm, the night before this episode publishes. It’s a crazy week. I’ve been working overtime—16 to 18 hour days—every day of the week for some months now.

What is this all for? Why the crazy hours?

The simple reason? My new course, Learn Lettering 2.0, launches on Monday, July 27th, 2015.

The not-so-simple, deeper reasons? Well, that’s what I get into in this episode.

It’s very raw. I share real numbers—both the 3-figure dollar amount I was looking at in the bank as well as the 6-figure launch projections I’m projecting. I’m 100% transparent with it all.

I think this is one of the most real and vulnerable episodes to date. I talk about how even though I hustle like nobody’s business, I still have the desire to goof off and sink a ton of mindless hours into Reddit, YouTube, or Netflix.

I’m not immune to those temptations, but I also know that they don’t pay off. They aren’t fulfilling. It’s a false high.

I talk about how nothing compares to the feeling of satisfaction I’m getting from working hard and helping people and getting their words of encouragement every day. It fuels me. It’s incredibly fulfilling. I feel immensely satisfied and I wouldn’t trade it.


187: 3 Reasons to Stop Checking Your Inbox in the Morning

Friday, July 17, 2015 – 13 minutes

I’ve got another mini sabbatical episode for you today (the short, focused ones with me playing kalimba in the background).

Why do we check our email inbox first thing in the morning? We wake up, we roll over, we grab out phone and we look at out inbox. That’s a surefire way to throw off your day.

I want to briefly share three reasons why it’s a terrible idea to check your inbox right when you wake up.


186: How to Self-Promote Without Feeling Like a Loser

Wednesday, July 15, 2015 – 11 minutes

Today, I’ll be doing a shorter, hyper-focused episode on self-promotion.

I know a lot of people struggle with this. You have something you want to share, but you feel awkward telling people about it. It feels like you’re bragging or you’re being arrogant or something. Really, you just want to share something that you think is cool, or helpful, or valuable to someone, but for some reason it just feels weird.

In this short episode, I’m going to help you feel more confident about promoting, and not just feel less bad about it but actually feel good promoting!

Right now, you feel guilty promoting your stuff. It makes sense. It seems selfish at first, right? You feel like an attention hog. You feel like you’re just taking advantage of people who are giving you their attention.

Yet at the same time, you’re concerned because it feels like an awful, twisted mess. You actually want to provide them with more value, but they don’t even seem to know that it’s there. You “announce” it but nobody cares. What’s going on here?


185: Money Mindset With Your Spouse

Friday, July 10, 2015 – 1 hour, 33 minutes

My wife, Laci, joins me on a special-edition spouse episode.

She wants to talk to your spouse about money mindset and getting on the same page. Her goal in joining me on this show (truly, she came up with the topic!) was to help spouses of entrepreneurs understand your business investments even when it doesn’t seem to make sense.

When we streamed this episode live inside the Community, we had dozens of members listen live with their spouses and ask questions.

We hope this is something you can share and listen to together with your significant other to help stimulate the conversation about money and business investments when you work for yourself.

It’s not always easy and it’s especially difficult when you’re not the one making executive decisions. Laci helps give spouses of entrepreneurs a lot of clarity in what many members are already calling one of their favorite episodes of the seanwes podcast.


184: Artist vs. Business Person – Must They Be Exclusive?

Wednesday, July 8, 2015 – 1 hour, 17 minutes

There’s this polarity between creative people and business people. You’re either creative, or you understand business. One or the other. That’s what the world would have you believe anyway.

It’s hard enough that the corporate world takes advantage of artists because most of us love what we do, but then artists themselves perpetuate the same garbage!

Artists themselves buy into the lie and tear down other artists. It’s terrible. If you ever begin to sell or profit from your artist, you end up getting hate from other artists because “you’re a sell out.” What they don’t realize is they’re holding themselves back too by devaluing everyone’s work.

It’s crab mentality. That’s where you have crabs in a bucket that one could totally escape from if it weren’t for the other crabs pulling him back down. They don’t want you to escape the bucket of mediocrity!

I get really fiery about this topic. Ben does too because he hates the “starving artist” myth. I’m really passionate about this because it’s the reason I do what I do. I’m putting my neck out there every day, and I sincerely appreciate the people who are supportive of this show, but you would not believe the kinds of things people send and say!

I have to remember that I’m not doing it for them. I’m doing this for you. It’s just something that comes with the territory.

But here’s the reality: at the end of the day, artists who wield business will win. We talk about how to do that in today’s episode.


183: How to Repurpose Your Content

Friday, July 3, 2015 – 1 hour, 34 minutes

Have you ever spent a ton of time working on a blog post and wished that effort could be multiplied?

What people who are cranking out media like nobody’s business understand is the art of repurposing their content.

Essentially you take the content you just spent a ton of effort producing and reuse it in creative ways to get some extra mileage out of it.

I’m not just talking about posting in on different platforms (though we do have some very practice tips on how to get the most out of each platform) but adapting the content itself to a new medium.

We show you exactly where to start, how and when to repurpose, and what you need to be thinking about so that your new blog post, video, newsletter, or podcast episode resonates strongly with you audience.


182: Client Communication: Starting the Relationship Off On the Right Foot

Wednesday, July 1, 2015 – 1 hour, 30 minutes

This is a mega crash-course on attracting clients.

But we’re not just talking about opening the floodgates and getting whatever clients you can. We’re going to show you exactly how to get the kind of clients you actually want.

You’ll learn how to never get another client from hell (warning: the answer is one you won’t like).

From the time a client lands on your website, to closing the deal, getting a signed contract, and getting paid, all the way to presenting the final solution, this episode walks you through each and every step meticulously.

Somehow for such an intense show that’s jam-packed with everything you didn’t learn at school (that you paid good money for) and how to get the clients you want without compromising your process and rates, we still manage to have a ridiculously good time and a lot of laughs.

It’s a fun and fiery show you’ll want (and need!) to listen to again and again just to take it all in—and that’s no exaggeration.


181: How to Establish Yourself as a Teacher in a World of On-Demand Education

Friday, June 26, 2015 – 1 hour, 22 minutes

Today, I share with you my 10-year long-game plan.

The landscape is changing. Formal education is going the way of traditional media: out.

The playing field is leveling. This is an opportunity for you, but it’s also an uphill battle. Because the barrier to entry is so low, that means anyone and everyone can get in.

It’s just like what happened with video: once everyone had a video camera in their pocket, YouTube exploded. Now it takes a significant effort to stand out.

The world we live in is an on-demand world. More and more, people want on-demand education. This is where things are headed. But where are they going to get it from? Is that going to be you?

You have the potential to be the source of education someone looks to but only if you position yourself right ahead of time. We talk about exactly how to do that in today’s episode.


180: Developing the Tenacity to Accomplish Your Goals No Matter What

Wednesday, June 24, 2015 – 1 hour, 4 minutes

Boy do we get real in this episode. The Community members who listened live are saying it’s one of the best.

Tenacity. Where does it come from and how do you get it? I am constantly talking about the hustle and working hard, but is that drive something you’re just born with?

I tell my story of growing up and how the people I was around told me I could accomplish anything I put my mind to. I grew up around people who believed in me and spoke positivity into me. They told me I had the hand of Midas—that everything I touched turned to gold.

Now did they say that because it was true, or did I live out that reality because I believed what was said to me?

It’s probably a bit of both. I honestly believe the mindset that was created by the positive speaking is what bred my tenacity. I believed it, so I worked hard and as I worked hard, I believed it even more when I observed the results.

So how do you get this tenacity? You have to get around people who will kickstart the positive feedback loop. We talk about how to do this even when your friends or family aren’t positive and encouraging or when they don’t believe in your tenacity.

Like I said, this episode gets pretty real.


179: 7 Ways to Encourage More Word of Mouth Referrals

Friday, June 19, 2015 – 1 hour, 32 minutes

There are many ways to spread the word about your products or services, but nothing beats word of mouth referrals.

We place a lot of weight on the recommendation of a trusted friend. When someone we know suggests something to us, we listen.

We’ve all had that experience where we were pressured to share something or “tell a friend” or “leave a review” and it felt pushy—or spammy even.

There’s a reason for that and we don’t need to throw the baby out with the bathwater. Asking for a referral is still one of the most effective ways to get one, but the timing of that ask is crucial.

You’ll learn how to setup the ask ahead of time to increase the likelihood of getting the recommendation.

We talk about ways to get your past customers and clients to refer you, as well as how to get in the forefront of people’s mind so you’re who they automatically recommend.


178: How to Resist Shiny Object Syndrome, Do More of What Works, & Double Your Revenue

Wednesday, June 17, 2015 – 1 hour, 29 minutes

You’re leaving money on the table.

Something was working for you in the past and for some reason you stopped doing it.

Don’t feel bad, almost everyone does this! So much so that when I was on a plane last month, the guy sitting next to us on the flight home asked what I did. I decided to tell him my story.

At one point in my story, I said, “At this point, things were going pretty well…“ He interjected: “So you did something else, right?”

I laughed because of course he was right. He’d seen it time and again: people find something that works, but because of Shiny Object Syndrome they move on to something else.

In today’s episode, we look at revisiting the things that were working for you in the past to potentially double your revenue. We also talk about what you should be focusing on if you’ve yet to find something that works yet.


177: How to Determine What Your First Product Should Be

Friday, June 12, 2015 – 1 hour, 40 minutes

I really cannot believe I’m about to share this episode with you for free. Seriously.

The amount of value in this episode is immense. All I can say is I wish I had this to listen to a long time ago.

I can’t tell you how we did it, but somehow we answered over 20 questions in this episode on the topic of determining what your first product should be.

Vetting demand, digital or physical, competition, marketing, autoresponders, courses (paid and free), customer experience, and on and on…

If you don’t believe me, go scroll through the seemingly endless 6,600 words of shownotes. What I’m saying is you can’t afford to miss this episode. I should seriously consider putting a price tag on it so you realize how much value there is.

Grab a pen and some paper because I guarantee you’re going to want to take notes.


176: Audience Building: Getting People’s Attention & Increasing Your Influence

Wednesday, June 10, 2015 – 1 hour, 25 minutes

Attention is the currency of this day and age. If you have people’s attention, you win.

But how do you get it?

That’s the kicker. Imagine people eagerly tuning in to what you have to say multiple times a week. Think about how powerful that would be. Think about the impact of promoting something when you have that kind of attention.

Today, we talk about ways to get attention (the good kind). We talk about how it takes doing something 50 or 100 times just to even get on peoples’ radar.

We answer a ton of questions live on the show from real people just like you who are trying to build their audience from scratch.

You’ll hear us share how to use teaching to increase your exposure—even if you don’t consider yourself a teacher. You don’t even need to be an expert to teach. We’ll show you how teaching is actually one of the best ways to learn and how to get people’s attention while you’re learning.


175: How to Make Time When You Just Don’t Have Any

Friday, June 5, 2015 – 1 hour, 14 minutes

Constant overwhelm. Non-stop craziness. Never a dull moment.

Do these describe your situation? You’re not alone. Time has always been our most valuable resource, but it’s never seemed so short in supply as it does now.

Where do you find the time? I mean for anything! How is it that you wake up tired, you go and go and go and go and somehow get to the end of your day tired, and still feel like you’ve hardly accomplished anything? Then you get up the next day and do it all over again.

It’s madness. But the news gets worse: you’ll never find the time. Why? Because we’re too good at filling it. We fill time automatically by habit.

Don’t believe me? When was the last time you had a gap in your schedule when someone asked you to do something during that time and you said no? If you’re like most people, probably never. Free time is meant to be filled, right? That’s how we operate anyway.

You’ll never find time because our time-filling habit is automatic. You’ll only ever have the time if you make it. The only way to create time is with a two-letter word: no.

I need you to hear this episode. I mean really hear it. You need you to hear this episode. Take the time, make the time, set aside the time to listen to this episode. You owe it to yourself. I promise you’ll come away with the clarity to save more time than you spent listening to it.


174: Bouncing Back From Failure

Wednesday, June 3, 2015 – 1 hour, 6 minutes

You failed. Now what? How do you come back from that?

How do you overcome the fear of failure? Does failure even exist?

People may call me naive or dumb, but I don’t believe failure exists. Before you write me off, bear with me in this episode. I’m not saying things never go wrong, but I’ve removed the word “failure” from my vocabulary.

The way I choose to see it is this: I’ve found something that didn’t work. To me, that’s progress. Every experience that turns out other than the way we desire is an experience we can learn from.

In this episode, Ben and I are asked what we consider to be our biggest failures. I’ve struggled with the question, because I don’t think of things as failures. But when I mentally rephrase the question to, “What are some things you did that didn’t work out the way you want?” I immediately come up with stories to share.

Something happens midway through this episode. Suddenly, things get unlocked. We go deeper into the mindset behind how you think of failure.

One of the biggest things to remember is your work is not who you are. What you tried and the results of that isn’t who you are either. You are not the results of what you do.

We discuss handling repeated failure, when to know if you should quit, and what we learned from jumping in and doing things wrong.

Sean McCabe
Sean McCabe
Ben Toalson
Ben Toalson


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