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seanwes podcast

seanwes podcast

Tangible insights on creativity and business every single Wednesday and Friday.

Want to make a living with your passion? From products and marketing to professionalism and clients, you'll get answers to the hard-hitting questions.

Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You'll come away from every episode with something of value that you can apply to your business.

Sell Without Discounts

223: How I Sell Without Using Discounts

Friday, November 27, 2015 – 40 minutes

Long-time listeners are very familiar with my “Full Price or Free” mantra.

I position things at one of two options: Either full price or free.

What’s the problem with discounts? Everyone loves discounts, right? Yes, they do. That is, until they don’t.

What do I mean?

Do you remember the last time you bought something only to see it get discounted the following day or next week? How did that make you feel? Did you enjoy feeling duped?

Discounted prices punish early buyers. Discounts not only devalue your products, but they also create poor customer experiences when your buyer finds out next week that they should have waited to buy from you later.

In this episode, Ben and I navigate the seas of pricing and make a case for why you shouldn’t discount and how to sell without discounting.

Payment Plans

222: Why I Don’t Offer Payment Plans for My Products

Wednesday, November 25, 2015 – 28 minutes

By not offering payment plans on any of my products, I’m leaving an additional 20% revenue on the table.

I know this.

Why don’t I offer payment plans then? Because I don’t want people to live outside their means. I certainly don’t want them to go into debt.

If someone cannot yet afford a product from me or they would have to go into debt to buy it, I don’t want their money. I want them out of debt.

I want to help better people’s lives. If buying my product means putting someone in a stressful situation for many months, I don’t want them to buy from me.

This is why I make such high quality content available for free. I prefer people apply the information I give away freely to their business first and make money from that. Many people have reported that they are charging thousands more with their clients as a result of the free information I produce. This is what I want for them!

While I’m leaving money on the table, I know that I’m not the cause of enabling people to live outside their means.

Ben and I discuss the many nuances of purchasing things in installments, going into debt, buying things on credit, and the implications those things have. We talk about how it reverses the hard work and reward cycle by stealing joy and replacing it with a bill.

If Social Media Went Away Tomorrow, What Do You Have?

221: If Social Media Went Away Tomorrow, What Do You Have?

Friday, November 20, 2015 – 1 hour, 31 minutes

Social media is big right now. It’s so big, you forget things looked very differently even 10 years ago.

When we grow audiences on social media, it’s easy to get complacent. But you have to remember that you don’t own those platforms. You don’t get to make the rules.

Those platforms can change the game on you. When you build your home on someone else’s platform, you’re at their mercy.

Things will change. It’s not a matter of if but when. No platform will be around forever.

What would you do if your biggest social media account was gone tomorrow? Would you survive? How significantly would it affect you?

We talk about planning for when the social landscape changes, building your own platform, pointing people to where your home is, paywalls on the internet and the future of communities.

seanwes conference

220: seanwes conference – Think Bigger, Grow Your Business

Wednesday, November 18, 2015 – 56 minutes

You want to grow your business. You want to double your revenue. You want to launch your product. You want to be charging more. You want to be stressed less.

You want to be doing the best work of your career. You want to be doing less of work you hate for people that drain your energy? What’s the solution?


Everything begins with changing the way you think. The fastest way to change the way you think is to get around people who think that way. Immerse yourself in a culture of people who are where you want to be. Absorb their thinking, learn how they speak, get to know their language.

The fastest path to getting where you want to be is by getting around people who are already there.

Successful people think differently. The reason the majority of people are not successful is because the majority of people are not willing to challenge the status quo of thinking and change their mindset.


219: The Case for Evergreen Content

Friday, November 13, 2015 – 18 minutes

You put a lot of work into creating your content. Why not have it serve you longer?

Trends come and go, and they can be great for getting some short-term exposure, but producing things with a timeless message will continue to serve you for years to come. That’s evergreen content.

In today’s short episode, we talk about the benefits of long-lasting content, repurposing that content for people in the future, and capitalizing on trends to bring people into your evergreen content.

Content for Launches

218: Creating Content That Markets Your Launch

Wednesday, November 11, 2015 – 1 hour, 29 minutes

On the most recent episode of the seanwes podcast, we talked about Backwards Building—my method for ramping up to a launch by announcing it ahead of time with a landing page (what I call a “Press Release”).

We’re continuing with that theme in this episode on content marketing.

Today, we talk about what types of content to create to market your launch. We really hone in on the difference between products that solve a problem and products that are “nice to haves”.

This episode is especially valuable for those of you who sell products that fall more into the category of art or entertainment. Because the value you provide is more intangible, you have some unique challenges when it comes to marketing.

We talk about those challenges and how to tell the story around your product using content to get people excited about it.

Backwards Building

217: Backwards Building

Friday, November 6, 2015 – 1 hour, 29 minutes

You want to launch something. You want people to care about it. You want them to buy. You don’t want to launch to crickets.

Maybe you made an app. Maybe want to launch a new product, subscription, or service. Maybe you have a really cool course. It’s going to help a lot of people.

Most people have two diametrically opposed goals: they want to keep their idea a secret while they make it, but when they launch they want everyone to know about it and care.

The problem is it doesn’t work like this.

You need to get people to care first. You can’t afford to launch to crickets.

The longer you hold onto what you believe to be the uniqueness of your idea, the more you lose.

Your idea is worthless.

What matters then? Execution. You must execute this launch flawlessly if you want it to resonate and you need to start yesterday. We’re already behind.

Still hanging with me? Are all the wannabes gone?

Good. Let’s get into the episode and learn how to get people to care and pay attention.

Your Future Audience

216: Your Future Audience Is Bigger Than You Think

Wednesday, November 4, 2015 – 58 minutes

The world population will increase 35% in the next 35 years. By 2050 there will be 9.7 billion people in the world.

Not only that, but technology is becoming more and more accessible. Devices are cheaper and the number of people with access to the internet is growing.

The average age of a person in 2050 will also be higher. Along with your potential audience size being higher from increased population and wider spread internet access, the average age of a person will be even higher than it is now which means the percentage of people able to buy from you and become a customer is greater.

You have a ridiculous advantage right now.

The potential size of your audience in 10 years is staggering. It will almost be automatic if you simply show up consistently, but in this episode we talk about making the most of this advantage.

10X Your 10X

215: 10X Your 10X – Thinking Bigger

Friday, October 30, 2015 – 1 hour, 27 minutes

We often think getting big results means working harder.

In a way it’s true: working harder does enable us to produce greater results. But what does this look like at scale?

Do the people who make more work harder? Sometimes they do, but in the big picture, typically more people work harder for less. Those who make 10 times or 100 times what you make aren’t necessarily working harder.

They think differently.

The phrase, “Work smarter, not harder,” might sound cliché but it really is a matter of mindset. There’s a mental leap you have to make in order to think bigger. We’re going to help you make that leap.

We’re going to take what you thought was big (10X) and 10X that!

10 minutes in, the live listeners were all saying that were definitely going to listen to this episode again. It will completely change your thinking.

When to Start Charging for Things

214: When to Start Charging for Things

Wednesday, October 28, 2015 – 1 hour, 17 minutes

Content marketing is all the rage these days.

If you want to make money, you need to sell. To sell, you need people to be paying attention. Content creation has become one of the best ways to get people’s attention.

You might be producing free content because you think that’s what you’re supposed be doing, but it’s important that you do it within a context that makes financial sense.

Free content can’t just be something you make for its own sake. It needs to be a part of your business model.

If you only produce free content, you’ll produce yourself right out of business.

In this episode, we talk about how to sell. You’ll learn when the right time to start selling is, what is the ideal balance between paid and free content, and even how to sell something that you previously gave away for free (no, it’s not wrong).

We talk about different pricing approaches, pricing models, and different ways to generate revenue. Beginners will come away from this episode ready to sell their first product. Seasoned business owners will get new ideas for generating additional revenue.

Learn to Sell

213: Sales Is Not a Dirty Word – Why You Need to Learn to Sell

Friday, October 16, 2015 – 1 hour, 17 minutes

It’s time for you to sell.

I know that’s scary. Many of us have a bad association with the word “sell”. It leaves a bad taste in our mouth because of past experiences with salesmen.

But the difference between you and a salesman is that the salesman’s entire job is to sell. If you have a bad experience, it doesn’t affect them because you’re talking to customer support. Their sole goal is to get you to sign on the line that is dotted. Often this means doing whatever it takes to get you to buy.

We don’t like that and we don’t want to be like that person.

But you’re different. See, you made this thing you’re selling. You’re not selling someone else’s product you don’t believe in. You’re selling something you made to better people’s lives. People will benefit from what you created.

If you don’t learn to sell, people will not buy. Where does that leave you? Ultimately, it leaves you without a business. If you don’t make money, you can’t operate. Guess who loses? Everyone.

Everyone loses when you don’t sell. Your potential customer doesn’t benefit from the value you have to offer and you end up running your business into the ground which means not only are you out of a job, but you can no longer help people!

That’s where today’s episode comes in. I’m here to de-stigmatize the word “sell” for you. I’m going to show you why, when, and how to sell without feeling awkward.

Imposter Syndrome

212: Defeat Imposter Syndrome & Stop Feeling Like a Fraud

Wednesday, October 14, 2015 – 1 hour, 8 minutes

Who are you to teach? Who are you to share? There’s so many people that know more than you. What gives you the right to make a contribution? Who qualified you to give advice?

If you’ve ever felt paralyzed by these feelings, you’re not alone.

Imposter syndrome is feeling like you’re a fraud. Sometimes it manifests in something as simple as feeling like you may be more confident than you deserve to be.

We all experience this. Every single one of us. Even people who are well-known. It’s not something you outgrow—it evolves into new forms of inadequacy.

The fear of being found out and the fear of being wrong are powerful forces. We show you how to turns those on their head and use them to your advantage. We also give you 6 ways to boost self confidence.

Daily Emails?!

211: Busting the Myth That Daily Emails Are Bad (and How to Do Them Right)

Friday, October 9, 2015 – 1 hour, 21 minutes

Once upon a time, I hated daily emails.

I thought daily emails were spammy and horrible. You probably do too. Why? Because you’ve experienced horrible, daily emails! Naturally, those are what you think of when you hear “daily emails.”

But if you’re interested in bass fishing, are you going to wake up tomorrow no longer interested in bass fishing? No, of course not. You’re going to look at your subscriptions and watch videos and read magazines and articles about bass fishing.

It’s the same with growing your business or hand lettering. The people interested in hand lettering don’t wake up the next day and look at their Instagram feed and say, “Why am I getting all of these lettering posts in my feed?! Get them out!” That’s preposterous. They’re going to consume because it’s what they’re interested in!

There’s no question that people will consume content in the area of their interest every single day. The true question is whether it’s going to be your content or someone else’s content.

In this episode I’ll tell you how I had people sending me messages begging me not to stop sending daily emails on hand lettering. I’ll also explain why you don’t have to write every day to send daily emails (it will make sense when you listen).

You’ll also learn how to beat me by two years because I foolishly (like you) resisted this idea for years and robbed my audience of a ton of value and also missed out on opportunities for revenue. If you learn this lesson from me, instead of the hard way, you’re going to be so far ahead.

Oh, and I make a new course live on the air right in front of you.


210: How to Overcome the Fear of Going to Conferences as an Introvert

Wednesday, October 7, 2015 – 1 hour, 11 minutes

You’ve been thinking about going to conferences. You’ve heard people talk about these great events with awesome speaks and wonderful people.

You want to experience a conference but you’re just too shy. You don’t consider yourself a people person or at least, it’s exhausting to have to be ON for long periods of time.

You’re not alone.

I mean, chances are you probably ARE alone if you’re an introvert, but I’m speaking figuratively. All joking aside though, we made this episode especially for you.

I am the most introverted of the introverted. You wouldn’t know it. I used to stand behind the door for the entirety of class as a 6-year-old. I was deathly afraid of conferences and meetups.

Now, not only do I go to conferences and regularly speak at them, but I’m putting on my own conference at!

This is crazy. What made the difference? What got me from there the here? In this episode, we dedicate it entirely to answering your questions about going to conferences. I guarantee the hesitations you have will be alleviated.


209: Unsolicited Advice – Recap of A Mastermind Retreat

Friday, October 2, 2015 – 21 minutes

What if you talked about a friend as if they weren’t in the room…

…but they were?

It’s a cool, fall evening in McCall, Idaho. Seven of us are seated on a seven-person L-couch in the living room of a house we rented for four days. Seven people are here, but only six are talking. They’re all talking about me as if I’m not here.

They’re talking about me and they’re talking about my business and I’m not saying a word. In fact, I can’t. Not for 10 minutes anyway. Those are the rules.

This is the idea behind Unsolicited Advice.

Elevator Pitch

208: Mastering the Effective Elevator Pitch

Wednesday, September 30, 2015 – 1 hour, 11 minutes

One of the hardest things to do when you work for yourself is explain what you do to others. You likely wear a lot of hats and your income probably comes from numerous sources.

When someone asks what you do, where do you even begin?

In the episode, we help you find your “hook” or unique selling proposition. It’s not enough to give someone the WHAT and the WHO. You’ve also got to explain the WHY in a way that makes you memorable.

We walk you through developing your pitch and beyond. After all, a pitch is not meant to close the deal, it’s meant to start the conversation. We talk about how to do it and provide real examples of what that looks like.

Sean McCabe
Sean McCabe
Ben Toalson
Ben Toalson


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