What’s in a name? Well when it comes to your business, a whole lot!
It may seem inconsequential, but your name bears with it a lot of implications. A personal name implies personal involvement. The nice thing is you have a great deal of flexibility, but it requires long-term participation. A business name may have less flexibility, but it can get you traction sooner and is much easier to sell later on if that’s what you’re planning.
Which is better? Which should you start with for your first business? What about your second business? Third?
I break this into two parts:
Part 1: Should I brand myself with my name or as a business?
Part 2: Should new projects be under a separate brand name?
I talk about transparency, your brand umbrella, and why you need to know your long term plan to make effective brand decisions right now.