We’re going to talk about money today. We’ll be covering the product spectrum, starting with the problem, not the passion, becoming passionate about the problem, and the one thing you lack that’s keeping you broke.
You can’t just do what you want all day and expect that to lead to making money. Yes, it is possible to reach a point where the way you make money involves doing things you enjoy, but you don’t get there haphazardly. You get there purposefully.
Time is money. People will give up their money if you give them time. To give them time, you need to do work for them or solve a problem for them.
You need to be good at doing work that someone else doesn’t want to do or can’t do. If you’re fortunate, that thing is something you happen to like doing.
There are two ways to reliably make a living doing what you love:
1. Become passionate about the problem. Get good at solving the problem. When you’re good at something that makes you money, this can turn into something you’re passionate about.
2. Become passionate about a thing. Get good at doing that thing. Find ways to solve problems that other people are willing to pay for by doing that thing.
Everything else is an exception and an edge case. Those edge cases are like winning the lottery. It’s not impossible, it’s just not probable—which makes suggesting that you play the lottery bad advice for someone looking to make money.
We’re going to talk about the one thing you lack that’s keeping you broke.