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You have an idea. A really, really good idea. Seriously, it could be big. You’re scared to tell someone about it though. After all, this idea is worth a lot, right? I hate to break it to you, but no. It’s not worth a lot at all. In fact: it’s completely worthless. The sooner you understand why, the sooner you’ll be on your way to creating actual value. I’ll also show you how to get people to notice when you launch something.

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