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People buy from who they trust.
It’s no longer enough just to sell. We buy from who we trust. If we’re unfamiliar, we ask a friend, we compare, we look at reviews, we acquire trust by proxy.
Too many people focus only on the first sale. They try so hard to close the deal and get people to buy their product, but what happens after that? What kind of experience are they having? Are they going to buy again?
Your reputation and relationship with your audience is what enables you to sustain yourself long term through repeat business.
Repeat business comes from brand loyalty. Brand loyalty comes from great experiences. You can only give people great experiences if you have their attention. Consistently delivering value with no strings attached is how you get their attention. That’s Relationship Marketing.
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