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In the last episode, we talked about choosing one thing to focus on.

Of all the many things you COULD do, which do you choose?

In this episode, we talk about what to do once you’ve chosen something. Now you need to project that focus.

When I say “curate”, what I mean is to selectively project a single focused thing. You want people to know what you’re about.

We have a cognitive limit, us humans. Dunbar’s Number refers to our ability to maintain only about 150 close relationships. Beyond those 150 people, connections are surface level.

In other words, people are forced to simplify you. They do their best in a very short amount of time to figure out what you’re about.

What they do next is a bit tough to accept:

They put you in a box.

Unfortunately, this is going to happen no matter what. There’s nothing you can do to avoid being put in a box by others. But what you CAN do is define the box you’re already going to be put in.

How do you define the box? By curating what you share. Publishing, sharing, and speaking only about the thing you want to be known for.

Does this mean you can’t be human? Does this mean there’s not more to you as a person than that one thing? No, of course not.

It’s a complicated topic, and there’s a lot to unpack, but that’s why we recorded a podcast episode about it.

  • How you can define the box you’ll already be put in.
  • What it means to curate what you share.
  • The layers of benefit you experience when you curate what you share.
  • The one thing you need to do so that people will eventually come to know you for something.
  • How to make every instance of the thing you specialize in an advertisement for you.

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