seanwes podcast

Tangible insights on creativity and business every Wednesday.

Want to make a living with your passion? From products and marketing to professionalism and clients, you'll get answers to the hard-hitting questions.

Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You'll come away from every episode with something of value that you can apply to your business.

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Learn how to make a living doing work you love, grow an audience, set bigger goals, find your focus, and more.

Tens of thousands of people have been helped by these episodes and I want you to have them. I'd also love to hear from you personally (I read every response), so reply to the welcome email and say hi!

3 Simple Habits to Make Your Day More Successful

315: 3 Simple Habits to Make Your Day More Successful

Wednesday, April 19, 2017 – 59 minutes

Today, Aaron Dowd joins me to talk about habits.

Aaron has three habits he says will 100% change your life if you implement them.

But maybe more interesting is the first part of the show where we talk about where habits come from and how they form.

Do you ever stop to think about the things you do automatically? When did you form the habits you have now? Why did they form?

More importantly, what do you do if you don’t like the habits you have? How can you intentionally form new habits?

We talk about how to form new habits by paying attention to the trigger, routine, and reward (known as The Habit Loop).

Why Writing a Book Was the Most Difficult Thing I've Ever Done

314: Why Writing a Book Was the Most Difficult Thing I’ve Ever Done

Wednesday, April 12, 2017 – 10 minutes

I’m on sabbatical right now as you read this, and I thought it would be a good time to share my experience with writing my first book.

After several years of sitting on the back-burner, I finally set aside time to write my book, Overlap.

The Overlap book is about getting from where you are in life to where you want to be—purposefully.

It’s about picking the next thing when you’re feeling overwhelmed. It’s a guide to transitioning from what you’re doing now, that you don’t like, to what you really want to be doing.

We hear phrases like “do what you love” and “pursue your passion,” but those clichés are hardly actionable.

When you boil it all down…

* What do you literally need to do?
* How can you build a business for yourself?
* How can you start your own thing?
* How can you create financial freedom for yourself?

That’s what Overlap is about.

How to Start a Mastermind Group

313: How to Start a Mastermind Group

Wednesday, April 5, 2017 – 50 minutes

I remember when I heard someone say “mastermind group” for the first time. It sounded like a strange thing. But it’s not anything weird or exclusive!

A mastermind is simply a group of people meeting regularly to improve together.

What’s the difference between a mastermind group and an accountability partner?

A mastermind group will typically have several people as opposed to just two. A group size of half a dozen is ideal.

Mastermind groups are a place to get feedback and insight on your situation. Unlike a coach, the partners in your mastermind group should be near your level. The idea is to grow together.

If you’re wanting to start your own mastermind (or you’re curious about them), this episode is for you.

We talk about whether or not you should start your own mastermind group or join an existing one, where to find the people, and how often you should meet.

The most interesting part is the breakdown of what happens inside. I share what goes down in a mastermind session on today’s episode.

Do You Need an Accountability Partner?

312: Do You Need an Accountability Partner?

Wednesday, March 29, 2017 – 49 minutes

You know how you say you’re going to get up early, but you hit snooze the next morning anyway?

It’s because we’re not afraid to let ourselves down. If we break a commitment to ourselves, it doesn’t mean much because no one else knows.

But most of us care a lot about what other people think of us. We don’t want to let people down.

You can use this to your advantage by getting an accountability partner.

Accountability partners are there to help you stick to your commitments and get more done.

Today, we’ll be answering the following questions:

* How do you find an accountability partner?
* What qualities should you look for?
* How often should you meet?
* What should happen in the meetings?

Value-Based Pricing: Make More Money and Enjoy Your Work Again

311: Value-Based Pricing: Make More Money and Enjoy Your Work Again

Wednesday, March 22, 2017 – 1 hour, 4 minutes

Value-Based Pricing is a complete system for doing client work.

We have solved every client problem.

Imagine every issue you’ve faced with clients that makes your life a living nightmare— gone.

That’s not something we say lightly. It’s something we worked on intently for years to solve.

We don’t want pricing to be a guessing game for you.

You DESERVE for it not to be a guessing game.

This is the fourth and final part of our series on client work. Check out the past three episodes if you missed them.

We bring it all home with a conclusive episode on pricing your work according to the value you create for your clients.

Ben had some huge breakthroughs in this episode. I know you will too.

Discover How Much Your Work Is Truly Worth (And Price Accordingly)

310: Discover How Much Your Work Is Truly Worth (And Price Accordingly)

Wednesday, March 15, 2017 – 1 hour, 26 minutes

You could be charging more.

Exactly how much more depends. Some people say, “Double your prices!” Other people just say, “Charge more!”

And they mean well, but ultimately they’re just guessing.

You shouldn’t have to guess when it comes to pricing.

We’ve developed a 100% bulletproof pricing system based on logic and math at

Today’s show is part three of a four-part series on client work. We’ve talked about attracting the right clients and filtering with your questionnaire, and now we’re going into the value discovery process.

The value discovery process is where you consult with the client to discover the value of their project. This is how you are able to quote a fair price.

The most notable part of this process is the omission of the “budget question”. In other words, you don’t ask the client for their budget.

Talking about budgets or giving a ballpark figure of what you will charge is positioning you as an expense. We talk about what you should do instead.

How to Get Good Clients Every Single Time

309: How to Get Good Clients Every Single Time

Wednesday, March 8, 2017 – 1 hour, 19 minutes

If you want to attract high-value clients, you need to conduct yourself as a professional.

The best clients will pay you the most money to focus on doing great work that produces valuable results.

They won’t distract you, they won’t talk you down on price, they won’t try to change the way you do your job, and they won’t disrespect you.

Sounds like a dream, right?

You can get good clients every single time.

And it’s not a dream: it’s the result of following a system.

We’re on part two of a four-part series on client work. Today’s episode covers filtering out bad clients and how to find and attract more of the clients you actually want.

308: It’s Possible to Enjoy Client Work (Here’s How)

Wednesday, March 1, 2017 – 1 hour, 8 minutes

Client work can be a great way to make money.

But it can also be a headache.

• You don’t have 100% confidence in your prices.
• You’re frequently running into problems.
• It seems like you just don’t get to work with great clients.

Essentially, what was once a passion has turned into a job.

It doesn’t have to be this way.

Whether you’ve been doing client work for a while and are having problems or you want to start doing client work and need some guidance, we’re here to help you.

Today’s episode is a crash course on setting a professional foundation for client work so you can actually enjoy it!

You Must Sell - A Free Chapter From the Overlap Book

307: You Must Sell – A Free Chapter From the Overlap Book

Wednesday, February 22, 2017 – 13 minutes

Today, I’m going to share an entire chapter of my book, Overlap.

Overlap ( is a practical guide to getting the life you want. If you want to get out of a soul-sucking day job, create financial freedom for yourself and your family, or you simply want to enjoy life again, go to and purchase a copy of the book for yourself (and while you’re there get 10 copies for your friends, family, and the people you care about).

If you enjoy my practical, no-nonsense approach to business, this book is for you. It’s not just surface-level motivation, it’s an actionable, step-by-step guide that will equip you with what you need to create the life you want.

Without further ado, here’s the chapter titled, “You Must Sell” from my book Overlap.

Sean McCabe
Sean McCabe
Ben Toalson
Ben Toalson


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