seanwes podcast

Tangible insights on creativity and business every Wednesday.

Want to make a living with your passion? From products and marketing to professionalism and clients, you'll get answers to the hard-hitting questions.

Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You'll come away from every episode with something of value that you can apply to your business.

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Learn how to make a living doing work you love, grow an audience, set bigger goals, find your focus, and more.

Tens of thousands of people have been helped by these episodes and I want you to have them. I'd also love to hear from you personally (I read every response), so reply to the welcome email and say hi!

Discover How Much Your Work Is Truly Worth (And Price Accordingly)

310: Discover How Much Your Work Is Truly Worth (And Price Accordingly)

Wednesday, March 15, 2017 – 1 hour, 26 minutes

You could be charging more.

Exactly how much more depends. Some people say, “Double your prices!” Other people just say, “Charge more!”

And they mean well, but ultimately they’re just guessing.

You shouldn’t have to guess when it comes to pricing.

We’ve developed a 100% bulletproof pricing system based on logic and math at

Today’s show is part three of a four-part series on client work. We’ve talked about attracting the right clients and filtering with your questionnaire, and now we’re going into the value discovery process.

The value discovery process is where you consult with the client to discover the value of their project. This is how you are able to quote a fair price.

The most notable part of this process is the omission of the “budget question”. In other words, you don’t ask the client for their budget.

Talking about budgets or giving a ballpark figure of what you will charge is positioning you as an expense. We talk about what you should do instead.

How to Get Good Clients Every Single Time

309: How to Get Good Clients Every Single Time

Wednesday, March 8, 2017 – 1 hour, 19 minutes

If you want to attract high-value clients, you need to conduct yourself as a professional.

The best clients will pay you the most money to focus on doing great work that produces valuable results.

They won’t distract you, they won’t talk you down on price, they won’t try to change the way you do your job, and they won’t disrespect you.

Sounds like a dream, right?

You can get good clients every single time.

And it’s not a dream: it’s the result of following a system.

We’re on part two of a four-part series on client work. Today’s episode covers filtering out bad clients and how to find and attract more of the clients you actually want.

308: It’s Possible to Enjoy Client Work (Here’s How)

Wednesday, March 1, 2017 – 1 hour, 8 minutes

Client work can be a great way to make money.

But it can also be a headache.

• You don’t have 100% confidence in your prices.
• You’re frequently running into problems.
• It seems like you just don’t get to work with great clients.

Essentially, what was once a passion has turned into a job.

It doesn’t have to be this way.

Whether you’ve been doing client work for a while and are having problems or you want to start doing client work and need some guidance, we’re here to help you.

Today’s episode is a crash course on setting a professional foundation for client work so you can actually enjoy it!

You Must Sell - A Free Chapter From the Overlap Book

307: You Must Sell – A Free Chapter From the Overlap Book

Wednesday, February 22, 2017 – 13 minutes

Today, I’m going to share an entire chapter of my book, Overlap.

Overlap ( is a practical guide to getting the life you want. If you want to get out of a soul-sucking day job, create financial freedom for yourself and your family, or you simply want to enjoy life again, go to and purchase a copy of the book for yourself (and while you’re there get 10 copies for your friends, family, and the people you care about).

If you enjoy my practical, no-nonsense approach to business, this book is for you. It’s not just surface-level motivation, it’s an actionable, step-by-step guide that will equip you with what you need to create the life you want.

Without further ado, here’s the chapter titled, “You Must Sell” from my book Overlap.

How to Build a Community

306: How to Build a Community

Wednesday, February 15, 2017 – 1 hour, 10 minutes

We believe in community at seanwes.

That’s not just because we have our own thriving community.

We believe in the concept and future of independent communities.

That’s why we made CommunityTalk ( We built our own community messaging system and it’s been the glue to our membership site for years. Now, we want to make this available to others so they can build their own communities.

But building a community requires much more than just having a messaging system.

Today’s episode explores what’s required to build a community and what makes a community thrive.

Why You Should Build an Audience

305: Why You Should Build an Audience

Wednesday, February 8, 2017 – 52 minutes

Why build an audience?

Some people I know are scared. They don’t want to build an audience at all.

What they don’t realize is they have two diametrically opposed goals: on the one hand, they want to stay out of the limelight and remain unknown, but on the other hand, they want everyone to like, share, and buy their stuff.

Not going to happen.

People buy from those they know, like, and trust. If they don’t know you, they won’t buy from you.

Why build an audience?

• You are seen as an authority.
• You are able to sell products.
• You are able to build community.
• Launching new things gets easier.

If people see you as an authority, they’ll buy your products. When you get enough people together who like the same things, you can build a community. When you have a community, launching new things in easier because you’re never starting from scratch.

Feel Like Everything You Have to Say Has Already Been Said Before?

304: Feel Like Everything You Have to Say Has Already Been Said Before?

Wednesday, February 1, 2017 – 1 hour, 7 minutes

Who are you to share what you know? Hasn’t someone else already said it before?

It’s true, there’s nothing new under the sun… except YOU.

You have something unique to offer the world. Yes, someone else has done similar work. Someone has made similar art, written similar copy, sold similar products, but your perspective, your voice, your upbringing, and your context is unlike any other.

The world is worse off without your unique voice and perspective. You must believe this. Lean into this.

Your quirky style, your weirdness, your history, your viewpoints are uniquely valuable.

Do you ever catch yourself thinking, “What’s the point?”

Do you feel like you’re just a drop in the ocean and everything has already been said before?

Tune into today’s show.

No Really, It All Starts With Writing

303: No Really, It All Starts With Writing

Wednesday, January 25, 2017 – 1 hour, 11 minutes

Writing is the starting point for all other mediums.

• Want to do a speech? Write.
• Want to sell products? Write.
• Want to record a song? Write.
• Want to compose a book? Write.
• Want to produce a feature film? Write.
• Want to make a great podcast? Write.
• Want to teach an online course? Write.
• Want to shoot a compelling video? Write.

It all starts with writing.

One of the most valuable things you can do for your career is build a writing habit.

That’s why I made It’s a mini course designed to help you 10X your writing in just 30 days.

I wanted to give you a sense of what’s inside, so today we scratch the surface of the course and cover:

• Why you need to write.
• Why you don’t write.
• How to start writing.
• What to write about.
• Where to use what you’ve written.
• Getting better at writing on purpose.

How to Get Every Single Person in Your Life on Board With Your Vision

302: How to Get Every Single Person in Your Life on Board With Your Vision

Wednesday, January 18, 2017 – 1 hour, 7 minutes

If someone is not helping you get closer to your goal, they’re taking you away from it.

This is a hard concept to accept. Is it really that black and white? Isn’t it okay for someone to be passive?

Think of a Flintstones car. The bottom of the car is open so you can pedal with your feet. The people in your life are in the Flintstone’s car with you. Even though they may not be backpedalling, if they’re sitting there and not helping you move forward, their dead weight is slowing you down!

You can’t afford to have people in your life who aren’t on board with your vision.

So how in the world do you get those people to buy in? What if they’re not supportive? What if they’re discouraging? What if they don’t care? What if these people are your family members?

Whether it’s your friends, parents, siblings, or spouse, you must get everyone in your life on board.

Easier said than done, right?

We talk about how to do that in today’s episode. The HOW is actually not very obvious at all.

If you know there are people in your life who:

A: Don’t know your vision.
B: Aren’t on board with your vision.
C: Are actively discouraging you from your vision.

This show is for you.

Sean McCabe
Sean McCabe
Ben Toalson
Ben Toalson


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