seanwes podcast

Tangible insights on creativity and business every Wednesday.

Want to make a living with your passion? From products and marketing to professionalism and clients, you'll get answers to the hard-hitting questions.

Join entrepreneurs Sean McCabe and Ben Toalson as they let you inside their discussions on the many facets of making a living online. You'll come away from every episode with something of value that you can apply to your business.

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Learn how to make a living doing work you love, grow an audience, set bigger goals, find your focus, and more.

Tens of thousands of people have been helped by these episodes and I want you to have them. I'd also love to hear from you personally (I read every response), so reply to the welcome email and say hi!

5 Important Things to Consider When Putting on Your First Conference

298: 5 Important Things to Consider When Putting on Your First Conference

Wednesday, December 21, 2016 – 49 minutes

Recently, we hosted the very first seanwes conference. It was an incredible time and we learned a lot!

We’re pouring everything we learned into seanwes conference 2017, but we thought we’d also share some of those behind-the-scenes insights with you!

Whether you’re interested in hosting your own event or just morbidly curious about what it took to put on seanwes conference, we’ve got some great insights to share with you today.

This is the perfect episode for anyone putting on their own conference or in-person event. Learn from our mistakes and avoid common event mistakes!

How to Pitch Yourself in Six Seconds, 60 Seconds, or 10 Minutes

297: How to Pitch Yourself in Six Seconds, 60 Seconds, or 10 Minutes

Wednesday, December 14, 2016 – 48 minutes

You ever go to a meetup or conference and have someone ask the dreaded question: “What do you do?”

You clam up. You don’t know how to respond. “It’s complicated,” you say. They look uncomfortable. You stumble over your words.

It’s not a pretty sight.

People want to listen. They’re eager to look for themselves in the story you’re telling, but you need to grab their attention quick or you’re going to lose them. You only have a short amount of time.

You need to be ready to give a pitch for what you do at any time in any amount of time!

It’s difficult because you lack clarity. In many cases, you haven’t decided for yourself who your ideal customer is. You haven’t determined what very specific thing you do. You haven’t determined the very clear outcome or result you provide for people.

Your message needs to be adaptable and you have to be ready to expand and contract on the fly.

We naturally want to give people the ABC (this is a mistake), but what we really need to give them is the XYZ.

We talk more about how to get clarity on your situation in today’s episode.

How to Be the Tortoise in a World Where Only Hares Make the Front Page

296: How to Be the Tortoise in a World Where Only Hares Make the Front Page

Wednesday, December 7, 2016 – 49 minutes

The media likes to glorify young successes.

Teenagers and twenty-somethings selling their startups to a large company and making a lot of money at a young age…

We see the stories so often it can start to feel like it’s a common occurrence.

But it’s easy to forget it’s not the norm. These are exceptions to the norm. They’re big stories and we see these stories on a regular basis because the media publicizes them.

If you’re young, it feels like you’re supposed to have everything figured out already. “Look at all the people my age doing so well!”

If you’re older, it feels like it’s too late. “Look at all the people so much younger than me doing better.”

99.99% of the people who win are tortoises. Slow and steady. It takes consistent effort over a long period of time to attain any kind of lasting success.

How do you keep that perspective? That’s what today’s show is all about.

Turn Casual Visitors Into Loyal Customers

295: Turn Casual Visitors Into Loyal Customers

Wednesday, November 30, 2016 – 54 minutes

What does it take for someone to go from just discovering you to buying from you again and again?

Why do some loyal buyers turn into brand ambassadors while others don’t?

What we’re really describing here is a sales funnel. We break down every step along the way in this episode and go into great detail. Whether you’re just getting started with selling products or you’ve been selling for a long time, I guarantee you’ll get tremendous insights from this episode.

We cover how to attract the right people, build the relationship, encourage them to buy, and ultimately get them to spread the word.

If you’ve felt overwhelmed by things like email lists, lead magnets, conversion rates, and automation, this episode is for you! We break everything down into usable pieces to help you make sense of the overwhelm.

Building a SaaS Company: Going All In on CommunityTalk (and future plans for seanwes)

294: Building a SaaS Company: Going All In on CommunityTalk (and future plans for seanwes)

Wednesday, November 23, 2016 – 23 minutes

Today, I take you behind the scenes.

Inside seanwes membership, Aaron Dowd and I host a weekly, members-only show called Fired Up Mondays.

Our latest episode was so good, I decided to bring this exclusive clip to the seanwes podcast.

I’m even more raw and real on Fired Up Mondays because I let the members in on the insider stuff and my plans for the future. Today’s episode is no exception.

You’ll hear me lay out my plans to go all in on—that’s the SaaS company we’re working on. We’ve built the best community messaging system in the world (we’ve been using it internally for years), and now we want to make it available to other community organizers.

I also talk about my plans to build out a media agency by hiring members from our Community (the talent pool here is absolutely insane).

Ever Wish You Could Clone Yourself?

293: Ever Wish You Could Clone Yourself?

Wednesday, November 16, 2016 – 2 minutes

I just had the thought, “I wish I had three of me.”

Ever find yourself saying or thinking something like this? Ever wished you could have clones? Ever felt like you don’t have enough time in the day?

You wish you could have three of you.

But why?

“Well, I could do more,” you say.

Alright, what would you do?

“Well, I’d do this, and I’d do that… and then I’d do this other thing over here—all at the same time!”

That’s neat! If you had had to prioritize all three things though: which would make the most difference?

“I suppose if I had to pick, it’d be this thing.”

So you know the one that would make the biggest difference?

“I mean, yeah—if I had to pick, this one would be the most important.”

So, why not do that one thing right now?

Why not do the one thing right now that you know is the most important?

A Recap of seanwes conference 2016

292: A Recap of seanwes conference 2016

Wednesday, November 9, 2016 – 1 hour, 9 minutes

There’s no other word I can use to describe seanwes conference but incredible. The event far surpassed and exceeded my expectations. It was a beautiful picture of empowering talented, professional people and the result was nothing short of flawless. It honestly blew me away.

Everyone said it was the best conference they’d ever been to.

People with many different kinds of different businesses came from all over the world to be in one place together for several days, to enjoy some fantastic speakers, great conversations, and famously delicious Austin food.

In today’s podcast episode, Ben and I recap what happened at seanwes conference—an event we started planning nearly 2 years ago.

We specifically designed this event around the in-person conversations we knew people wanted to have. Generous margin was scheduled around speaking sessions with ample time for Q&A and lunch. In fact, after lunch we had an hour long “session” that was really just a time for people to talk. The first speaker after lunch didn’t start until 3:30pm, so no one had to face the “after lunch crowd”. It was very relaxed.

People told us that while after most conferences they felt like they had to recover, seanwes conference actually left them feeling, full, recharged, and rested. Amazing.

This episode gives a behind-the-scenes look at how we organized the conference. Ben, Cory, and I also share the gold nuggets we took away from the event. It’s a fantastically jam-packed episode for anyone looking for insights or inspiration for organizing their own conference too.

How to Actually Become the Person You Say You'll Be in 20 Years

291: How to Actually Become the Person You Say You’ll Be in 20 Years

Wednesday, November 2, 2016 – 1 hour, 19 minutes

Take a moment and project forward. Get in your time machine and travel 20 years into the future: who is the future version of yourself you hope to meet? What does that person look like?

We don’t think about this person often enough. When you don’t intentionally think about becoming the person you want to be, you just end up becoming the person you are.

How often do you think about this future version of yourself and how are you taking actions now to become the person you want to be?

What Should You Give Away for Free vs. Sell?

290: What Should You Give Away for Free vs. Sell?

Wednesday, October 19, 2016 – 1 hour, 28 minutes

You have to make money to support yourself and you know you need to sell something, but how do you find the right balance between giving away things for free and putting a price tag on something?

Relationship marketing is important and giving away valuable content for free is a great strategy, but how much is too much?

Can you give yourself out of business?

Yes. Yes, you can.

You have to support yourself. If you don’t sell, you don’t make money. If you don’t make money, you can’t keep doing what you do. That means you can’t continue helping people and everybody loses!

But finding the balance is tricky.

We talk about finding that balance, how people don’t pay for content (they pay for context), and how true value is in the application of information not in the consumption of it. In other words, it doesn’t matter whether what you provide is paid or free—what matters is whether people apply it.

Sean McCabe
Sean McCabe
Ben Toalson
Ben Toalson


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