People don’t notice announcements, they notice consistency. I share 3 ways to build up momentum to enable your product launch to be successful.
I’ve been doing some thinking about brand names. I address two questions: 1. Should I brand myself with my name or as a business? 2. Should new projects be under a separate brand name? I talk about transparency, your brand umbrella, and why you need to know your long term plan to make effective brand decisions right now.
You only get one shot to make a first impression right? Maybe in a literal sense, when it comes to shipping our projects, it’s entirely the wrong mindset we should be adopting. I talk about overcoming the paralysis of perfectionism, and when to ship.
Promoting your product before you even build it seems counterintuitive, but I want to show you 2 huge benefits to backward-building your products and why it’s the best thing you can do for your customers. But it isn’t just for your customers—it’ll help you tremendously too, but we’ll get to that in a minute.
What an insanely crazy week it has been. My iMac hard drive failed and I ended up taking it to the repair shop twice this week, which caused me to miss two podcast episodes. After harping on how important it is that you get a backup system in place, I share how I made the best of my situation to still manage work done and stay productive, as well as why we designers need to apply our critical thinking skills OUTSIDE of our jobs.
Kicking off my new weekly video show, I talk about how you should only go into business for yourself if you actually enjoy the aspects of running business. The reality is that you’re going to end up doing a lot more business-related work than the actual doing of the thing you started with.