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You’re starting to realize that while writing blog posts is nice, and engaging with your audience on Facebook and Twitter is great, you really need to start expanding and reaching your audience in new and more engaging ways.

The question is, what types of media should you branch out to next?

I’m going to break down the pros and cons of podcasts and videos, which one is better, and where you should start.

It’s important to focus on one thing at a time if we really want to be effective. Multitasking is a myth, and the advice that you should have one goal is a sound one. However, I like to give it a slight twist and say that having 2 goals has been beneficial for me—though it’s not 2 goals simultaneously or in linear form like you might think. Matt joins me to talk about the benefits of focusing on individual goals one-at-a-time, but also why it’s useful to have a couple in front of you.

I want to share with you exactly how I got half a million eyes on my work in a day. I’ll admit, it was pretty awesome, but in the end it didn’t have a significant effect on my bottom line. I talk about quality traffic and why you’re best off improving or increasing your content and focusing on providing greater value to the audience you ALREADY have.

At the end of the day, word of mouth is still the best kind of referral.

You’ve spent all this time building up to your launch and everything went well! You might have gotten huge spike of sales on launch day, but don’t let it end there! Let’s talk about some specific methods for keeping that momentum and continuing to drive consistent sales well beyond your launch.

In a special guest appearance, Matt joined me for a really fun talk on setting deadlines to make sure you ship your product. We hit on how long is a good time frame for launching and what to do if you’re not ready by the promised date.

I’ve been doing some thinking about brand names. I address two questions: 1. Should I brand myself with my name or as a business? 2. Should new projects be under a separate brand name? I talk about transparency, your brand umbrella, and why you need to know your long term plan to make effective brand decisions right now.

You only get one shot to make a first impression right? Maybe in a literal sense, when it comes to shipping our projects, it’s entirely the wrong mindset we should be adopting. I talk about overcoming the paralysis of perfectionism, and when to ship.

Promoting your product before you even build it seems counterintuitive, but I want to show you 2 huge benefits to backward-building your products and why it’s the best thing you can do for your customers. But it isn’t just for your customers—it’ll help you tremendously too, but we’ll get to that in a minute.

What an insanely crazy week it has been. My iMac hard drive failed and I ended up taking it to the repair shop twice this week, which caused me to miss two podcast episodes. After harping on how important it is that you get a backup system in place, I share how I made the best of my situation to still manage work done and stay productive, as well as why we designers need to apply our critical thinking skills OUTSIDE of our jobs.

Kicking off my new weekly video show, I talk about how you should only go into business for yourself if you actually enjoy the aspects of running business. The reality is that you’re going to end up doing a lot more business-related work than the actual doing of the thing you started with.