challenging-the-status-quo

Why Not Having Sponsors or a Title in my Podcast Artwork Is Setting Me Up For Long-Term Success

Those of you who heard my recent talk on The Overlap Technique know that I like to do things a bit differently. I began challenging the status quo vocationally, but beyond that I began to question common practices in all facets of what I do. I starting asking the “Why?” question instead of taking things at face value and doing things everyone did “because that’s what you do.”

sxsw-2013

Branding: So Much More than a Logo

I had a wonderful time at this year’s SXSW, and enjoyed many refreshing conversations with delightfully modest people of ubiquitously great talent. In reflecting on the experience and the personal interactions, I’ve come to realize how huge the in-person, human interactions are in contributing to the perception of a brand. Of course this applies to  Continue Reading »