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How is it that something can simultaneously feel super-niche and over-saturated?

On the one hand, most people on the street probably have no idea what hand lettering is. On the other hand, it can feel like it’s hard to stand out in a new field that everyone seems to be flocking to.

Everywhere you turn, you see more hand lettering. Everyone and their brother is getting into it—at least it seems.

This is actually extremely good news when it comes to getting paying clients, but I want to focus more on the emotional struggle we feel when we are discouraged from trying something because so many other people seem to be doing it.

Hand lettering is no doubt experiencing a significant resurgence, but more likely what you’re experiencing is confirmation bias.

In an upcoming post, I’ll be talking about the selling power of hand lettering. Of course, you need clients first in order to sell.

There’s two basic ways of getting clients:

1. Chasing them.
2. Attracting them.

First, I’m going to make a case for the latter and explain why chasing clients is the worst thing you can do for your business.

A common response I get to Learn Lettering is “I don’t plan to make a living with hand lettering.” Neither did I!

Who in the world makes a living as a hand lettering artist? Most people haven’t even heard of hand lettering!

Well for one, I’ve been able to. And so are many others. But I’ll get to that more in a minute.

Let’s be honest: hand lettering may be experiencing a resurgence, but if you ask anyone on the street, they most likely haven’t heard of it. Hand lettering is still fairly niche.

The good news is you can still make a living at something super niche.

Since last year, thousands have purchased the Learn Lettering class and now it gets even better. Learn Lettering 2.0 launches on July 27th, 2015 with fully reproduced videos and all-new modules!

That’s one month from today. To celebrate, I’ve prepared an epic, 30-day series leading up to the reopening of the class to help you get better at hand lettering.

Here’s a teaser of what you can look forward to in the coming days…

Since 2014, thousands have purchased the Learn Lettering class and now it gets even better. Learn Lettering 2.0 launches on July 27th, 2015 with fully reproduced videos and all-new modules!

I’ve gone through hundreds of emails from hand letterers like you sharing their biggest struggles, and as a result I’ve completely re-engineered the course. It’s tailored to the most important things you need to learn.

I’m producing an all-new Starter Class. I’m jam-packing it with modules on typographic terms, deliberate practice, in-depth lessons on drawing letters, the full digitization module, and a bonus module called Lettering Masters.

I’m going to take you behind the scenes and show you how to digitize hand lettering using Image Trace. This video starts off in Photoshop for some initial prep work to clean up your lettering and then we take it to Illustrator for vectoring.

If you like this video, it’s a very small sampling of the 50 other lessons you’ll find in the Learn Lettering Master Class. Hope you enjoy!

One of my favorite illustrations from Jason VanLue’s Three Pipe Problems book. Can’t wait to get my hands on it.

We look at defining whitespace containers and establish kerning principles to be applied to lettering compositions in the following lesson. This is the last of the free lessons before the full Learn Lettering courses are available on Monday, March 24th! I’ll be launching with 10 courses, 50 lessons, and more than 8 hours of highly edited, educational videos on lettering.

It’s hard to believe we’re finally closing in on the final week. This Monday, March 24th, Learn Lettering will finally be live with 10 courses, 50 lessons, and more than 8 hours of highly edited, educational videos on lettering.

Since 2012 I’ve been planning this, and for the past 8 months I’ve been exclusively building this platform. I phased out of client work in 2013 to make this a reality, and now we’re just days away. I can hardly contain my excitement.

I’ll be teaching a hand lettering workshop in Florida for AIGA Orlando on February 22, 2014.

We will explore some approaches for creating different types of lettering, as well as look at how to intentionally combine different styles and create solid compositions.