How is it that something can simultaneously feel super-niche and over-saturated?
On the one hand, most people on the street probably have no idea what hand lettering is. On the other hand, it can feel like it’s hard to stand out in a new field that everyone seems to be flocking to.
Everywhere you turn, you see more hand lettering. Everyone and their brother is getting into it—at least it seems.
This is actually extremely good news when it comes to getting paying clients, but I want to focus more on the emotional struggle we feel when we are discouraged from trying something because so many other people seem to be doing it.
Hand lettering is no doubt experiencing a significant resurgence, but more likely what you’re experiencing is confirmation bias.