You decided to show up. โ€œIโ€™m going to do this thing,โ€ you say to yourself. โ€œIโ€™m going to dedicate time every day to practicing hand lettering.โ€

Itโ€™s morning. You sit down at your desk in front of a blank page. The sun is just now starting to come through the blinds in the window. Itโ€™s casting a beam of light onto your fresh, white paper.

But thereโ€™s a problem: your mind is absolutely blank. You have no idea what to write. You look around frantically for inspiration, but nothing interesting stands out.

What went wrong?

When it comes to thinking of a concept or approach for a design project, it’s not all that hard to have a first idea. In fact, just about everyone does. When you hold a word association experiment, you find that when given a specific word or concept, people largely think of many of the same  Continue Reading »