The One Concept Approach: How a Professional Designs A Logo

When it comes to logo design, many designers deliver multiple concepts to the client in order to let them to pick their favorite one. Many even have different concept packages and an allotment of revisions. But what is the purpose of these multiple concepts? On what merit are revisions based?


Green Apple Press Custom Type Logo

Green Apple Press is a letterpress studio, focused on providing quality letterpress at an affordable price. They strive to exceed expectations and bring a smile to their client’s face. They believe letterpress media can and should be used regularly. Continue Reading »


Enabling Excellence in Custom Type Logos through Selectivity

Crafting custom type logos is my fervent passion. I enjoy creating a word mark that is contextually relevant to the audience of my client. My style is one of clean, readable, precision. Over-complication is something I staunchly avoid. Though while I favor simplicity, it is a uniquely charm-infused character I embrace. I receive a great  Continue Reading »


Austin Logo

It all started when I was invited to design the announcement for the May 2013 Dribbble meetup in Austin. What would customarily be a simple lettering piece turned into something bigger. I got caught up in the concept and wanted to really refine it. I felt like I was onto something good, so I spent  Continue Reading »


Langstruphave Custom Type Logo

Langstruphave is a fine horse breeder in Denmark, presenting some of the finest Quarter Horses in Europe. They were looking to further distinguish themselves through fresh branding efforts that would convey an established professionalism and quality. Continue Reading »


Fabule Custom Type Logo

Fabule is startup focused on providing open-source home accessories to curious and creative individuals. They were looking to have a friendly image developed that would give a human face to otherwise geeky concepts. Continue Reading »


Jing Custom Type Logo

Jing is a Chinese music streaming service that enables users to find music using natural language by detecting mood or feeling. “Jing” is Chinese pinyin of both “elegant” and “elaborately chosen”. The goal was to create a memorable custom type mark that balanced this elegance and sophistication with a with “fun” and approachable aesthetic. Continue Reading »


Dirty Water Distillery Logo

This custom type logo utilizes an industrialized urban aesthetic, while simultaneously incorporating a hint of retro-futurism. It seeks to balance the timeless and modern, the downtown and the classy. The heavy slab is given a refined look through the employment of geometrically rounded serifs. Continue Reading »


Branding: So Much More than a Logo

I had a wonderful time at this year’s SXSW, and enjoyed many refreshing conversations with delightfully modest people of ubiquitously great talent. In reflecting on the experience and the personal interactions, I’ve come to realize how huge the in-person, human interactions are in contributing to the perception of a brand. Of course this applies to  Continue Reading »


frank’s logo


Latte Logo Process


Erin Audry


Erin Audry ā€“ Sketch


NS Wedding Monogram


Fresh Logo