seanwes blog

The One Concept Approach

The One Concept Approach: How a Professional Designs A Logo

Sean McCabe | December 18, 2013

When it comes to logo design, many designers deliver multiple concepts to the client in order to let them to pick their favorite one. Many even have different concept packages and an allotment of revisions. But what is the purpose of these multiple concepts? On what merit are revisions based?

Continue Reading »


Austin Logo

Sean McCabe | May 10, 2013

It all started when I was invited to design the announcement for the May 2013 Dribbble meetup in Austin. What would customarily be a simple lettering piece turned into something bigger. I got caught up in the concept and wanted to really refine it. I felt like I was onto something good, so I spent  Continue Reading »

Continue Reading »


Jing Custom Type Logo

admin | March 27, 2013

Jing is a Chinese music streaming service that enables users to find music using natural language by detecting mood or feeling. “Jing” is Chinese pinyin of both “elegant” and “elaborately chosen”. The goal was to create a memorable custom type mark that balanced this elegance and sophistication with a with “fun” and approachable aesthetic. Continue Reading »

Continue Reading »


Dirty Water Distillery Logo

admin | March 18, 2013

This custom type logo utilizes an industrialized urban aesthetic, while simultaneously incorporating a hint of retro-futurism. It seeks to balance the timeless and modern, the downtown and the classy. The heavy slab is given a refined look through the employment of geometrically rounded serifs. Continue Reading »

Continue Reading »


Branding: So Much More than a Logo

Sean McCabe | March 11, 2013

I had a wonderful time at this year’s SXSW, and enjoyed many refreshing conversations with delightfully modest people of ubiquitously great talent. In reflecting on the experience and the personal interactions, I’ve come to realize how huge the in-person, human interactions are in contributing to the perception of a brand. Of course this applies to  Continue Reading »

Continue Reading »