Skip to Content

Look, I don’t care if you stub your toe and loose a four-letter exclamation. Unexpected pain, knee-jerk reaction, it’s on the tip of your tongue—I get it.

But professional profanity is a whole other ordeal.

Preconceived projections are what I’m talking about here. Blog posts, tweets, speeches, books; they’re all produced with forethought.

You plan out what you post, you prepare what speak, you have all the time in the world before your press publish, and yet you choose to curse intentionally.

When it comes to thinking of a concept or approach for a design project, it’s not all that hard to have a first idea. In fact, just about everyone does. When you hold a word association experiment, you find that when given a specific word or concept, people largely think of many of the same  Continue Reading »