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In today’s podcast I talked about my immensely successful launch of Learn Lettering. During the recording, I recalled an email newsletter that I sent out a couple months back that was very relevant.

I hadn’t shared the email anywhere except on my newsletter, but I promised in the podcast that I would publish it as a blog post so you could read it.

Those of you who heard my recent talk on The Overlap Technique know that I like to do things a bit differently. I began challenging the status quo vocationally, but beyond that I began to question common practices in all facets of what I do. I starting asking the “Why?” question instead of taking things at face value and doing things everyone did “because that’s what you do.”