Branding: So Much More than a Logo
I had a wonderful time at this year’s SXSW, and enjoyed many refreshing conversations with delightfully modest people of ubiquitously great talent. In reflecting on the experience and the personal interactions, I’ve come to realize how huge the in-person, human interactions are in contributing to the perception of a brand. Of course this applies to Continue Reading »
SXSW Plans
What’s Goin’ Down Friday? For SXSW 2012, the Bold Perspective crew (that’s Brian Purkiss and myself) will be nonferencing it up in Austin on March 9–10 (that’s Friday and Saturday). We’re hoping to connect with some old friends and finally put some faces to names with our great twitter friends who will be making the Continue Reading »

