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I want to show you how I digitized a letterpress coaster design.

In this video, I take you step-by-step through the digitization process going from sketch to vector. I show you my software workflow, shortcuts, and even get into Pantone coloring and preparing files for a printer.

Whether you’re working on a project for fun, creating your own products and working with manufacturers, or digitizing lettering for a client project, this video will give you a TON of insights.

I guarantee even seasoned pros will find a gold nugget in this video that will save you a ton of time alone. it’s just chock-full of process insights and tips.

We’re on the third part of our mini series on The Trifecta. The Trifecta is how you can make a living as a hand lettering artist (here’s Part 1 and Part 2 if you missed them).

What a lot of people assume is that in order to make a living at something, their income must all come from one source. But you can be a lot more creative than that.

Sure, it’s great to have a significant amount of revenue coming from one source consistently, and that’s certainly a goal, but ideally you want to diversified. That way if one source of income slows down, you’re not completely out of luck.

My hope with this series is to get you thinking about the different ways that you can make money beyond just working with clients.

I’ll be teaching a hand lettering workshop in Florida for AIGA Orlando on February 22, 2014.

We will explore some approaches for creating different types of lettering, as well as look at how to intentionally combine different styles and create solid compositions.