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Look, I don’t care if you stub your toe and loose a four-letter exclamation. Unexpected pain, knee-jerk reaction, it’s on the tip of your tongue—I get it.

But professional profanity is a whole other ordeal.

Preconceived projections are what I’m talking about here. Blog posts, tweets, speeches, books; they’re all produced with forethought.

You plan out what you post, you prepare what speak, you have all the time in the world before your press publish, and yet you choose to curse intentionally.

If you want to make a name for yourself, write daily. Writing is where everything starts. Don’t like to write? It doesn’t matter. Even the great writers don’t always enjoy writing. Don’t have anything to say? It also doesn’t matter: You don’t write because you have something to say. You write to find out what you have to say.