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You might be leaving money on the table. We talk a lot here about providing value to your audience before you ask something of them, but we don’t talk about it as much on a macro level.

On the micro level, you want to give first and then ask, but on a macro level, if you have been providing value over time to people, you actually do have the right to ask directly.

With each piece of content, you have the right to ask for something after you’ve given value, but if you continue to provide value again and again, eventually you get to the point where you can just ask for something from your audience.

You can say, “Hey, go buy my product,” or you can say, “Hey, I would love to collaborate with you. Would you like to work on a project together? Would you promote my thing?”

You actually have the right to do this if you’ve been providing value over time. There are opportunities you’re missing right now because you’re not seeing the chance to ask.

You’re afraid to ask, you feel like you don’t have the right to ask, and maybe you don’t.

If you haven’t been giving, you don’t have the right to ask, but if you’ve been providing value to people over and over, you need to ask.

You need to ask them to buy, sign up, subscribe, follow, or to refer you to a friend.

Providing value and asking go hand-in-hand and asking for something isn’t mutually exclusive from providing value.

If you ask someone to buy your product, hopefully the product is good enough to give them value after they’ve purchased it.

By you asking them to purchase, sign up, register for your event, or whatever it is, you are creating more value for them.

When people compensate you, you can afford to provide more value.

It might be individual or personalized value, but that ask will actually eventually drive more value for them.

This is something we’re going to be talking about in a future episode of seanwes tv where getting someone to purchase something is not about you extracting money from them, it’s about you helping them become a better version of themselves.

When was the last time you asked your audience for something?

You’re probably giving them a bunch of value, but when was the last time you just straight up asked them? If you can’t remember, you’re leaving money on the table.

In the macro picture of providing value and asking, you’ve earned the right to ask them for something.