Have you done any client work with hand lettering yet? What about client work in general?

If you have, you can probably relate to what I’m about to share. If not, that is very good news because I can help you avoid some common pitfalls.

How many times have you quoted a price to a client for hand lettering only to have them come back and say, “I don’t think I can do that…”? They ask if you can do a little bit less and you’re seriously considering lowering your price so you don’t lose this job.

Or how about this one: you ask the client for a budget, they provide you a budget, you work on a quote that’s in the range of their original budget and maybe a little bit higher. You send this over to see if the client will buy. More often than not, it turns into a negotiation game. Does this sound familiar?

This is not how pricing and client work has to be. I want to help you eliminate these problems completely. It’s going to require completely changing the way you think about pricing.

I’m going to tell you why I never ask my client for a budget in today’s free video lesson from the Learn Lettering Master Class.

Learn Lettering Class Breakdown

I promised I would share the class breakdown with you.

There is a whole lot of content here and several options to choose from, so I’ve separated everything into color-coded groups with nifty badges so you can see at a glance which lessons and modules you get access to depending on the class you signup for.

Learn Lettering is available in three tiers:

  1.  M   I   S  Typographic Terms & Deliberate Practice
    1.  M   I   S  The Anatomy of Type
    2.  M   I   S  Choosing Harmonious Styles
    3.  M   I   S  Drawing Inspiration from Typefaces
    4.  M   I   S  Deliberate Practice (Part A)
    5.  M   I   S  Deliberate Practice (Part B)
  2.  M   I   S  How to Draw Three Common Hand Lettering Styles
    1.  M   I   S  Drawing Sans-Serif – Capitals (Part A)
    2.  M   I   S  Drawing Sans-Serif – Capitals (Part B)
    3.  M   I   S  Drawing Sans-Serif – Capitals (Part C)
    4.  M   I   S  Drawing Sans-Serif – Capitals (Part D)
    5.  M   I   S  Drawing Sans-Serif – Lowercase (Part A)
    6.  M   I   S  Drawing Sans-Serif – Lowercase (Part B)
    7.  M   I   S  Drawing Sans-Serif – Lowercase (Part C)
    8.  M   I   S  Drawing Sans-Serif – Lowercase (Part D)
    9.  M   I   S  Drawing Serif – Capitals (Part A)
    10.  M   I   S  Drawing Serif – Capitals (Part B)
    11.  M   I   S  Drawing Serif – Lowercase (Part A)
    12.  M   I   S  Drawing Serif – Lowercase (Part B)
    13.  M   I   S  Drawing Script – Capitals (Part A)
    14.  M   I   S  Drawing Script – Capitals (Part B)
    15.  M   I   S  Drawing Script – Lowercase (Part A)
    16.  M   I   S  Drawing Script – Lowercase (Part B)
  3.  M   I   S  Digitizing Hand Lettering
    1.  M   I   S  Digitally Preparing Sketches
    2.  M   I   S  Creating Organic-Style Vectors
    3.  M   I   S  Editing Vectors
    4.  M   I   S  Creating Precise Vectors with Shapes
    5.  M   I   S  Creating Precise Vectors with the Pen Tool
  4.  M   I   S  Hand Lettering Tools in Use
    1.  M   I   S  Lead Holders
    2.  M   I   S  Microns
    3.  M   I   S  Brush Pens
    4.  M   I   S  Watercolor Brush Pens
  5.  M   I   S  Mastering the Art of Letterspacing
    1.  M   I   S  Applying Kerning Principles to Lettering
    2.  M   I   S  Volumes of Negative Space
    3.  M   I   S  Planning Out Lettering for Even Spacing
    4.  M   I   S  Preventing & Recognizing Spacing Problems
  6.  M   I   S  How to Design Strong Compositions
    1.  M   I   S  Dissecting Sentences
    2.  M   I   S  Making Thumbnail Concepts
    3.  M   I   S  Applying Lettering Styles
    4.  M   I   S  Creating the Composition
  7.  M   I   S  Creating Original Artworks With Precision
    1.  M   I   S  The Case for Originals
    2.  M   I   S  Creating the Concept Template
    3.  M   I   S  Transferring Designs to the Canvas
  8.  M   I   S  Designing Custom Type Logos
    1.  M   I   S  Concept Sketching
    2.  M   I   S  Logo Design Vectorization
    3.  M   I   S  Refining the Vector Concept
    4.  M   I   S  Presentation, Guidelines & Case Studies
  9.  M   I   S  Finding Clients
    1.  M   I   S  How to Attract More Attention
    2.  M   I   S  Defining the Right Type of Client
    3.  M   I   S  Getting the Clients That Pay Well
    4.  M   I   S  Common Red Flags to Watch Out For
  10.  M   I   S  Client Communication
    1.  M   I   S  Preliminary Discussion
    2.  M   I   S  Preventing Problems Before They Happen
    3.  M   I   S  Setting Expectations & Establishing Responsibilities
    4.  M   I   S  Crafting the Presentation
  11.  M   I   S  Pricing on Value
    1.  M   I   S  Full Price or Free
    2.  M   I   S  Uncovering Value to the Client
    3.  M   I   S  How to Price With Confidence
    4.  M   I   S  The True Value of a Logo
  12.  M   I   S  Understanding & Writing Design Contracts
    1.  M   I   S  Starting with Plain English
    2.  M   I   S  Understanding the Terms
    3.  M   I   S  Payments, Deadlines, & Deliverables
    4.  M   I   S  Using the Contract Template
    5.  M   I   S  Streamlining Contract Delivery & Getting Paid
  13.  M   I   S  Selling Physical Products
    1.  M   I   S  What Products Should You Start With?
    2.  M   I   S  Marketing Physical Products
    3.  M   I   S  Promoting Products Without Discounting
    4.  M   I   S  Increasing Revenue
  14.  M   I   S  The Selling Power of Licensing
    1.  M   I   S  Introduction to Licensing
    2.  M   I   S  Understanding the Terms
    3.  M   I   S  Exclusive vs. Non-Exclusive Rights
    4.  M   I   S  Breaking Down Royalties & Advances
  15.  M   I   S  Teaching Hand Lettering
    1.  M   I   S  Building an Audience for Teaching
    2.  M   I   S  Three Ways to Make Money Teaching
    3.  M   I   S  Marketing for Maximum Sales
    4.  M   I   S  How to Price
  16.  M   I   S  BONUS: Sketchnote Workshop

Learn Lettering Master Class

The Learn Lettering Master Class is nothing short of an incredible, chock-full, valuable resource. It is more thorough than a college course, more professional than a college course, better produced and more jam-packed than a college course, and worlds cheaper than a college course.

You will learn more practical, real-life business skills than you did at school.

Terence Tang

The Learn Lettering Master Class not only helped reinforce my hand lettering foundation, but it also gave me the knowledge and confidence to present myself as a true professional once the commission inquiries started rolling in. I love being able to determine whether or not my clients are a good fit for my process/values and develop trust from the very beginning. With this new approach, the clients I end up working with have been terrific, and I don’t lose sleep over the ones that go elsewhere because I know there would’ve been friction with the project.

I can’t express how much happier and more stress-free I am not having to work with clients where there isn’t mutual respect.

The biggest value I received from the class was seeing the design contract and learning how to properly use it after having a plain-english conversation with my clients focused around value. I had never used a contract before, nor had I ever priced my services on value (it was usually hourly), so it really propelled me to another level of professionalism.

I’ve seen huge results in my audience growth from applying Sean’s techniques and teachings. My Instagram account has grown from a modest 150 followers to over 3,000 in just the first year, and that number has more than doubled in just the past 3 months. This rapid audience growth has given me the confidence and affirmation to leave my full-time design job and run my own business from home.

I highly recommend Learn Lettering because it will equip you with the mindset, skills, knowledge, strategies, and confidence to be a sought-after lettering professional. But that’s honestly just scratching the surface; the seanwes podcast and Community are the perfect complements to skyrocketing your business professionalism to outer space.

Terence Tang
Master Class Student

 

Intermediate Class

The 8 modules Intermediate Class modules are very specifically focused on hand lettering. It is the typographic fundamentals, tools, and techniques all in one.

You will learn to draw, digitize, and space your letters, as well as create original artworks and custom type logos.

It is a very worthwhile investment. Even if you don’t plan on making lettering a career, it can at the very least open your eyes to many possibilities for you to make a living at not only hand lettering but any entrepreneurial pursuit.

Kyle Adams

I’m not a letterer by trade, so I wasn’t sure if Learn Lettering would be a wise investment. It felt like I needed to be 100% dedicated to pursuing lettering as a career in order to receive value.

I have a much deeper understanding of what to look for in letterforms and how to create them. It’s as if my eyes have been open to a new world.

Even more significantly for me, I have a much deeper understanding of how to run and maintain a professional design business.

The business section of the master class was well worth my entire investment. Sean’s transparency throughout that section of the class gave real insight into how a professional design process should be approached.

My business has grown significantly since applying Sean’s techniques, and I’m not even a letterer! From audience to pricing, I’ve seen astonishing results.

Just to give an example of what I mean by astonishing, my audience has grown by over 420% in less than a year!

I would highly recommend the class, even if you aren’t a letterer. Sean provides value at every turn and this is your opportunity to not only give back, but to gain an immense understanding of life-changing topics.

You’re investing in much more than a lettering class.

Kyle Adams
Master Class Student

 

Starter Class

The Starter Class perfect for the hobbyist or beginner artist!

As epic as the value is in this class, it’s just scratching the surface. I want you to experience the depths of this class and see the production quality of the videos. My hope is that you’ll learn a lot and be convinced to invest in the full Master Class.

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