What if You Created as Much as You Consumed?

Ever find yourself scrolling and scrolling and scrolling on Pinterest and suddenly three hours have passed? What about letting Netflix autoplay that next episode two or five times too many?

Technology caters to our hunger to consume. On the one hand, it can seem kind of depressing, but to someone who is a creator, there has never been a better time to produce content.

People are hungry for your content.

As soon as you flip the switch from consumer to producer, you position yourself as an influencer.

Consumption is default. It’s easy. We do it by habit. It’s difficult to put in the effort and sweat a little and actually make something, but it’s a rewarding feeling.

The difference between consumers and producers is producers don’t create when they feel like it—they make a commitment to show up and showing up is something they do every single day.

What about you? Will you sit by and passively consume what others in the world have stuck their neck out to create? Or will you flip the switch? Will you make a commitment to show up every day and make something new?

I’m not saying it’s easy. I’m saying that’s what it takes if you want to influence. That’s what it takes if you want to build an audience. That’s what it takes if you want to inspire people.

Show up every day for two years.

That’s the best advice you’ll ever hear, but it’s not easy advice to hear which is why most people never do it. If you want to get ahead and if you want unprecedented results, you have to do what other people are not willing to do.

…and that’s scary.

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