Some people have trouble getting things done.

You have trouble not getting things done.

You feel like everything you make needs to contribute to the "brand of you".

  • How can I turn this into a blog post?
  • Maybe I can make this a lead magnet…
  • I can't create unless it fits in the system…

When was the last time you just created something for the sake of creating?

When was the last time you made something for yourself?

This is where the guilt sets in. If you're creating for the sake of creating, or making something for yourself, you're not advancing your business. You're not getting closer to your goals.

At least… it seems that way (and boy, do I know how you feel).

You have to solve the guilt problem of feeling bad when you aren't actively working on your business or making something that somehow advances your brand.

This is how one member of the Community felt recently:

I can't remember the last time I wrote something without thinking either "This is going to be a blog post," or "This needs a lead magnet," or something to that effect.

Everything I create becomes a part of the system that sells the product, "[my name]".

I can't just create for the sake of creating and not think, "What benefit does this bring me and my followers?"

It's exhausting.

If I'm not spending time focused on one thing, then I'm not getting closer to my goal, right? Who has time for hobbies?

My heart hurt. It's as if a time portal opened and I was speaking with my past self.

What I wrote in response resonated with a lot of people in the Community, so I thought I'd share it here. The format is a little more raw, since it was just a message I wrote in the chat. Usually, I polish my public posts a bit more, but I'm going to leave the message in its original form. I hope it helps.

Originally posted by Sean McCabe in the Community on January 7th, 2019:

Sean McCabe Sean McCabeMon, Jan 7th, 2018, 9:13 AM

This is a very big topic, but I'll try to summarize it in a few points:

  • Life is full of sacrifices.
  • You can't do everything at once.
  • You won't reach your goals overnight.
  • You have to find enjoyment in the process.
  • ⭐️ Define "enough" for yourself. ⭐️
    • Suggestion: "Have I done one thing today that will get me closer to my goal?" Good. That is enough for today. Now I can do whatever else I want.
  • Solve the "guilt" problem by defining "enough".
  • Remind yourself daily of your definition of "enough". Write it down twice a day. Speak it to yourself in the mirror twice a day.
  • Every "yes" is a thousand "no"s…
    • … but just because you say "yes" to creating art just for yourself—that you won't share publicly, that won't exactly advance your business goals—doesn't mean you're a failure or that you're wasting time. This is why you must define "enough". If you already did "enough" for today (by your own definition), you can create on the side guilt-free.
  • Do not discount taking care of yourself as a human.
    • Showering
    • Grooming
    • Exercising
    • Resting
    • Stretching
    • Eating
    • Relaxing
    • Pursuing secondary passions
    • Dreaming
    • Sharing
    • Relationships
    • Travel
  • Self care is your self worth.
  • You might think going 100% all of the time is the fastest way to reach your goals. It is not.
    • A car can go very fast if you give it enough gas and increase the RPMs. Above a certain RPM, you enter a red area. The dashboard is letting you know that if you stay in this region too long (we call this "red lining"), you will cause damage to your vehicle.
    • If you are "red lining" in your life by going 100% all of the time on your work, on your overlap, on your business, on your brand, etc., you are being irresponsible and missing the point. Do not ignore the items listed above under "taking care of yourself as a human".
    • Am I speaking harshly? Yes. Because you need to hear it. How do I know? Because I fell into this trap for many years. I needed to hear this said bluntly and I didn't hear it then. So I say it now to my past self.
    • Before sabbaticals, I used to believe that there was time spent working and time spent feeling guilty. I thought that was the way things had to be. I thought there was no other way. I simply didn't have things figured out. That took time.
  • You can always do more tomorrow. Define "enough" for today.
  • The end goal (the ideal) is finding a way to align what you do with what fulfills you. Maybe you'll get to that point some day. But also, maybe you won't. That's okay. There's nothing wrong with having side passions. There's nothing wrong with enjoying spending time doing things that don't make you money or don't directly advance your business. If they advance you as a human in any way, they are good.
    • Total alignment between what you do for fulfillment and what you do to pay bills is a great goal. Keep that goal in sight. But don't use the lack of having that situation as an excuse to bury yourself. Find a way to enjoy the process and take care of yourself.