Have you ever been on the receiving end of an unexpected gesture of kindness? It feels great!

You probably found yourself saying, “You have no idea how much I needed this today. This means so much to me. I really appreciate you.”

We underestimate just how much of a difference a little extra kindness can make.

Everyone expects the status quo: do the work, deliver the service, etc. But they don’t expect the UNEXPECTED. The unexpected is where you can surprise and delight.

A few minutes of extra effort will almost always come back in returns an order of magnitude greater.

Surprise and delight to make friends, strengthen relationships, stand out, build trust, and breed loyalty.