Sean’s Content Creation Flywheel
Here’s a brain dump on how I think about creating content.
My secret to high output is ensuring I’m always in one of the five stages.
I go with my energy.
- If I feel bored, I edit.
- If I feel curious, I learn.
- If I feel creative, I write.
- If I feel energetic, I record.
- If I feel sluggish, I exercise.
I find a way to map my feelings to one of the five stages. I’m never outside the flywheel because I always follow my energy. Even when I’m “resting” on sabbatical, following my energy always brings me back into the flywheel.
The stages fuel each other, but not equally:
- Writing → fuels → Recording
- Recording → fuels → Editing
- Learning → fuels → Writing
- Exercise → fuels → Writing
- Exercise → fuels → Editing
- Exercise → fuels → Recording
- Exercise → fuels → Learning
When you’re stuck, exercise works as an excellent reset button.
Don’t push through a mental block; pull back. Distance yourself from the problem and go move your body.
One other key piece, not pictured in the flywheel, is keeping topic list. I capture new ideas for content every single day.
I get ideas from:
- TV Shows
- Phone Calls
Keeping a collection of prompts means I never run out of ideas on which to write.