Learn Copywriting

Learn Copywriting

Sell MORE of what you sell.

The words you use matter.

Spending months creating a valuable product is simply the cost of entry now—the work doesn’t stop there!

If you can’t convince someone your solution is the right one for them, it doesn’t matter how good it is. Nobody’s going to buy.

Maybe you can relate:

  • You launched and nobody bought—or only made a few sales.
  • You launched and nobody cared at all. Crickets.
  • You launched but sales plummeted immediately after.

Would it surprise you to hear the solution to all these problems is writing?

It ALL starts with writing. Crafting the right message is critical.

Writing effective sales copy is one of the fastest ways to double your sales.

Supercharge Your Writing

14 Modules, 68 Lessons

Learn to write effective sales copy.

Sell more of what you sell. Position your product or service as the obvious solution and DOMINATE. No more competing.

Learn More & See What’s Inside »

Learn to write effective sales copy (no need to hire a copywriting pro)

You sell with words. It all starts with writing. Everything starts with writing.

You always sell with words—it doesn’t matter if they’re written or spoken.

Words have the power to move people.

Why are you still reading? Because what you’re reading is relevant. You sell something, you want to sell MORE of it, and that’s exactly what I’ll help you do.

When you feel like someone is reading your mind, you want to keep reading.

Your audience is the same! If you can learn to write in a compelling manner, your words will move people to action—they will move people to buy.

Everything you write needs to check THREE boxes if you want people to feel like you’re reading their minds.


Copywriting pros know what those three boxes are. Hiring a seasoned copywriter is worth every penny (they’ll help you sell more of what you sell).

But there’s a problem…

When you pay a copywriter thousands or tens of thousands of dollars to write copy for one product or one campaign, all you have is that one campaign. Once you stop paying them, they go away. You have to hire them again and again for every new product and every new campaign.

But if you invest in learning to write effective copy yourself, you have a skill that will serve you for life.

You become a powerhouse: you’re able to create new products and services and successfully sell what you offer.

I can share the three things your writing needs because I’m not trying to get you to hire me (I don’t need to keep them secret). My goal is to help you become a copywriting powerhouse so you can sell more of what you sell.

Sales Is Not a Dirty Word – Why You Need to Learn to Sell
If you don’t learn to sell, people will not buy. Where does that leave you? Without a business.
You Must Sell – A Free Chapter From the Overlap Book
Everyone is a salesman. You already sell every single day. Now learn to do it purposefully.
How To Sell Without Using Discounts (And Price Accordingly)
Discounted prices punish early buyer, devalue your products, and create poor customer experiences.
Double Your Revenue
What grows your business now isn’t going to be the thing that grows your business later. You have to continue to increase your knowledge.
How to Sell Without Feeling Awkward
A lot of people feel awkward, gross, and slimy when they sell. How do you sell without feeling awkward?
The Difference Between Content Marketing and Copywriting
Not knowing the difference between content marketing and copywriting can be detrimental to your business.
The First Thing to Make and Sell When You’re Just Getting Started With Products
Don’t know where to start with products? Should you start small or go big? This episode will help.
What Should You Give Away for Free vs. Sell?
Relationship marketing is important and giving away fre content is a great strategy, but how much is too much?
You Can’t Afford to Sell Things for Cheap
When you start at a premium price, you can always come down But when you start cheap, it’s an uphill battle.

Why are they not buying what you sell?

It’s the craziest thing…

You have this awesome product or service that can change someone’s life, but people just aren’t buying.

What’s wrong with them?

Well, the first step is to take responsibility. There’s nothing wrong with them

They’re not buying what you sell because there’s a disconnect in your messaging.

Your visitors are not seeing themselves in the story you’re telling!

It starts with a deep understanding of who this person is.

  • Who do you want to reach?
  • What are they struggling with?
  • How can you connect with them?

People believe they have very good reasons for not buying. They have a LOT of uncertainties and to make a purchase with so many unknowns would be foolish.

You have to figure out what those uncertainties are and address them. Pre-empt them.


Talk About Benefits, Not Features

Let’s face it: you’re very close to what you sell. Too close.

You already know it’s great. Maybe you’ve even had a few customers tell you as much and you know the tremendous impact it can have.

Your natural inclination at this point will be to talk about all of the great features of your product. “Surely that will get them to buy,” you think.

But people don’t buy features. They don’t even buy products.

People don’t buy products, they buy a better version of themselves.

They’re buying a result.

Is that what you’re selling?

Chances are, you’re selling a product. People don’t buy products, remember?

People want to buy a better version of themselves and you need to paint that picture in your sales copy.

What you sell is the picture you paint of who they become as a result of what you sell.


Hire a Copywriter or Become a Selling Powerhouse?

Writing effective sales copy is a skill. You’re not born with it, so unless you’ve received training or practiced a lot, it’s not going to come natural to you.

Again, if writing sales copy feels awkward or doesn’t come naturally to you, welcome to the club!

Copywriting doesn’t come naturally to anyone. But it is a learnable skill! You can learn to write effective sales copy and sell more of what you sell.


Many people, however, don’t invest the time into developing this valuable skill.

This is why a lot of people hire a copywriter.

But if you outsource your copywriting, someone else has to start from scratch and learn about your business, your products, and your prospects.

A good copywriter can do this with time (and money), but you’ve already done the work of getting to know the people in your audience! You already know and understand their struggles. Why not learn how to relate to them in a way that resonates? Why not learn how to write effective copy yourself?

When you pay someone thousands or tens of thousands to write copy for one campaign, all you have is that one campaign.

Once you stop paying them, they go away.

Now you have to hire a copywriter again and again for each new product or campaign.

More money.

Starting from scratch every time.

Round Out Your Skill Set and Learn to SELL What You Offer

When you invest in learning to write effective copy yourself, you now have a skill that will serve you for life.

You’re already good at creating products and services.

Why not learn to sell more of them and write in a way that sells on autopilot?

You become a powerhouse: You’re able to create new products and services and successfully sell what you offer.

But this is only possible if you know how to connect with people.

What Does Good Copy Look Like?


Copywriting pros know their writing needs to check THREE boxes every single time if they want people to feel like their minds are being read.

Most people are just guessing with their sales copy. If they’re lucky, they might check one of the boxes.

But hitting one of the key elements is just as bad as hitting none of them—you have to hit all three every single time.

What are they?

Let’s talk next about the three points your writing needs to hit…