It’s quite common as someone who wants to promote a product, event, or service, to want to go on social media and link users to an external site.

We go over helpful approaches for different ways you can do this, but we also discuss something at a higher level. What are we trying to accomplish by asking people to leave the social platform to our website and why can’t it exist on the platform itself?

Inspired by Laura’s question, this episode is all about moving from one field to the next.

You either are falling into shiny object syndrome category, and perhaps, maybe, you shouldn’t be switching quite yet—especially if your primary pursuit is working and making money for you. Or you fall into the category of knowing that you’ve done just about everything you can and something just isn’t working for you and you’ve decided it’s longer for you.

Whatever the reason for your shift into a different niche or industry, this episode will give you some solid direction on what you should consider moving forward.

We start the show with a bit of an explanation: where has the seanwes team been? The Community’s been quiet; have we left it behind?

Find out what we’re doing to build a foundation for seanwes, so we can keep the Community vibrant for years to come.

What happens when you formed a business relationship with a partner… but they didn’t get the result they wanted? How do you keep the relationship alive, when events outside your control threaten it?

It comes down to focusing on what is in your control: the experience your business partner has whenever they deal with you.

What if there was a new version of your website available—version 2.0—that would increase your sales that you could update to today?

Today we talk about clarifying your website’s message and communicating to the visitor exactly what you can give them so they don’t have to work hard to understand what you do.

We cover actionable steps that you can take today to increase your sales and up your conversation rate.

Today’s topic is the power of focus.

We sometimes like to indulge ourselves in what is called “shiny object syndrome”. We like to channel all of our energy into a bunch of different things that are often fun, exciting, or just interest us. But there is something to be said about focusing and.

Focusing our efforts into one thing has positive impacts on the trajectory of future. Not only does focusing have impact on that one thing, but, once we master one thing, or accomplish one project, we can then use that energy to pour our efforts into the next thing with a focused energy.

Splitting our attention and our focus into different, unrelated pursuits makes us feel really good about ourselves, and like we’re accomplishing more than anyone. But it’s an inaccurate picture of what we’re really doing to ourself and our future.

Picture a circle, and from that circle are 10 different, short arrows pointing outward.

These arrows represent the different pursuits your splitting your energy into.

Now imagine if all of the amounts of effort put into those 10 different things were added to one pursuit. The result of this would leave us with skyrocketing results in the one thing we focus on.

In a time, a situation, or a even year where you feel like you have no control over anything, it’s important to take inventory over the things you can control—which may be more than you realize.

In regards to our personal journey and betterment, we can control our responses to situations presented to us. In each of us, is the ability to take responsibility over a situation when something undesirable takes place.

“Taking responsibility” should not be associated with “owning up to fault”, as it is in situations where we are not at fault that taking responsibility builds our character most. 

Deciding responsibility over a situation is deciding to be the bigger person who is going to do the right thing.

Your state of mind is your responsibility.
Your attitude is your responsibility.
The way you carry yourself.
The way your treat people.

Your response is your responsibility.

Each week, we pick a topic to kickstart your Monday, and this week’s topic is on the taking breaks.

There have been a large number of studies conducted on the matter of breaks during the workday. A few of which we reference in the episode, particularly from the two articles, “The Importance of Taking Breaks” from The Wellbeing Thesis, and “How Do Work Breaks Help Your Brain?” from Psychology Today.

We talk about the different health and productivity benefits of taking:

– Mini-breaks (5 minutes)
– Lunch breaks (30 minutes)
– Longer breaks (1 hour)

Do you have habits that you revert to without thinking? Are you spending time going backwards in a specific area rather than forward due to bad habits?

This week’s topic is about getting rid of the possibility to act on a bad habit.

When you find yourself reverting to something that you know you don’t want to continue, instead of making a decision to ”be strong” and stop, look for creative ways to make it impossible to do the thing you want to stop doing.

“Goals are good for setting a direction, but systems are best for making progress.” —James Clear

We also dive into Joshua’s question (below) to discuss ways to get older products sold to your audience, without using discounts and to increase sales on those products.

Today we talk about easy-to-make digital products that you can add to your website for additional revenue, what to do when you’re feeling unenthusiastic about your day job, and different ways to encourage word-of-mouth referrals.

What are some digital products you could make in a single evening and add to your site? What products do you currently offer on your site? Is there enough on the low-end of the spectrum of products you offer in terms of cost?

Perhaps you have your flagship service created already that brings in the majority of your income, but it’s good to expand the spectrum of products you offer for that target customer who may have different needs that you could solve with a simple digital product. But you have to know your target demographic well in order to know what they need or want and, therefore, what you should make.