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Well if this wasn’t a fiery episode!
Jam-packed and in-depth insight on turning one piece of content into many. Specifically: when to create one long post vs. multi-part series.
This expanded into the importance of content in an increasingly digital landscape—and how to create a LOT of content from minimal effort.
Next, overlapping and your new zero. How much money should you have in savings? Is six months worth of expenses enough? There’s something else you need besides just getting to what I call “The New Zero” in Chapter 15 of Overlap.
Finally, how can you discover the value with your client when you’re having a hard time getting information and they just want to get the project off the ground ASAP?
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