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Today we tackle a great question about business models and positioning for online courses.

If you have a series of courses that will need ongoing maintenance (because their topic area—like social media services—keeps changing), is a subscription the best way to fund that development?

How do you position a series of related courses that share core information? You don’t want to waste the time of customers who buy multiple courses by giving them duplicate lessons… but if you pile everything into one big course, sections of it won’t be relevant to everyone.

An “all-in” subscription model sounds like the answer to these problems, but brings its own complexity to the table. If you’re just starting out selling products, building one simple thing and proving that it will sell is still the way to get your business off the ground.

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