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If you’re worried about being misunderstood, should you say more, or less? You want to get your point across with clarity, but if you try to address every possible objection or misunderstanding ahead of time, you might just end up doing the opposite. To avoid confusion, be as clear and succinct as possible, and then see if your audience understood what you said. You can always revise from there.

In an ongoing global pandemic, can you still sell nice-to-have, non-critical products? Perhaps more important: *should* you? Just because you’re responding to a desire that the pandemic created (e.g. for mask accessories), that doesn’t make your business unethical. Are you giving people something they want? And are you selling it to them at a fair price, given its nature?

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