There is often a confusion with the term “branding”. Many people often think a brand is what something looks like, how it’s made or presented. People often equate “design” and “brand”, even though it’s only part of the picture.
All that being said, design is an essential ingredient of a memorable brand, and the best cakes require the best ingredients (yes, I used a cake metaphor.)
Charli Prangley is a web and graphic designer who is passionate about helping designers do their best work. She currently works for ConvertKit, an email marketing service for creators who want to make a living. She’s built a massive audience on YouTube, where she makes quality videos about design.
Charli joins me on the show today to talk about how design and branding work together. We’ll also talk about when to invest in design for your business, when to hire out, and how to communicate your brand values through design.