Most businesses are built on a very understandable, palatable concept: find a problem, solve the problem, and sell it to the people who have the problem.
This is a surefire way to make money in the 21st century, because much of the upfront work has already been done.
While many people who want to make a living provide for themselves by solving direct problems, there is a vast number of others who want to make a living doing something that doesn’t solve a direct problem.
How do you come up with a price for your art? How do you determine the value of those snazzy jeans you designed? Why do people spend their money on certain things and not others? What do you do when your product doesn’t provide any sort of monetary return?
This episode is the first of a four-part series. We’ll be talking about the subjectivity of value and how to start on the path to developing a brand based around what some would call “nice to haves”.