Invisible Details

A weekly show about building a successful brand through story and authenticity.

A brand is so much more than a logo or what is visible on the surface. It's the heartbeat of a company. A brand is about values and the story you're telling.

Join Cory Miller and Kyle Adams every Saturday for clear and practical advice on how to define your brand from the inside out. Connect with your audience and stand out from the competition.

Why Design Matters in Branding (with Charli Prangley)

124: Why Design Matters in Branding (with Charli Prangley)

Saturday, August 11, 2018 – 53 minutes

There is often a confusion with the term “branding”. Many people often think a brand is what something looks like, how it’s made or presented. People often equate “design” and “brand”, even though it’s only part of the picture.

All that being said, design is an essential ingredient of a memorable brand, and the best cakes require the best ingredients (yes, I used a cake metaphor.)

Charli Prangley is a web and graphic designer who is passionate about helping designers do their best work. She currently works for ConvertKit, an email marketing service for creators who want to make a living. She’s built a massive audience on YouTube, where she makes quality videos about design.

Charli joins me on the show today to talk about how design and branding work together. We’ll also talk about when to invest in design for your business, when to hire out, and how to communicate your brand values through design.

e123: Dealing With Negativity and Poor Reviews

123: Dealing With Negativity and Poor Reviews

Saturday, August 4, 2018 – 37 minutes

Many of the conversations I have with creative professionals or people wanting to get started in business in some sort of creative industry usually come around to this question: “what’s holding you back?”

For most people, I’ve found that the biggest obstacle is putting themselves and there out there for the whole world to see and critique.

Sure, the possibility of success is there, but so is the possibility of rejection from the people you’re wanting to help the most.

The fear of rejection can be incredibly powerful. The idea that you might put an incredible amount of work and passion and time into something just for people to reject it can be absolutely crippling.

Why would anyone purposefully put themselves into a situation where the things they create could be mocked or put down by others?

What if you spend weeks, months, or years pouring your heart into a project or business only to have it met with poor reviews, negativity, or bad press?

The answer is: you might, and that’s okay because the solution is to plan for it. If you plan for the worst, you’re ready for when it comes.

This is a topic really close to my heart, and I want to encourage you. On today’s episode I’ll be talking about how to deal with negativity, poor reviews, bad press, and a general feeling that you’re just not good enough.

e122: Reinventing Yourself (Part 3): How to Change Industries and Find Success (with Sarah Dayan)

122: Reinventing Yourself (Part 3): How to Change Industries and Find Success (with Sarah Dayan)

Saturday, July 28, 2018 – 48 minutes

When you make the decision to shift away from your current pursuit to something different, sometimes the transition isn’t too big. There may be some overlap and you may not have to rebuild your audience or following.

But what if you want to change industries completely?

What if you decide that what you have been pursuing is not what brings you fulfillment and you find a passion in something completely different? What does that process look like?

On this final part of our three-part series on reinventing yourself, I’m joined by my good friend Sarah Dayan ( to talk about the process of changing industries (in her case from hand lettering to development), how that affects your brand, and how to make the switch even when it feels uncomfortable.

Reinventing Yourself (Part 2): Where to Start When You Restart

121: Reinventing Yourself (Part 2): Where to Start When You Restart

Saturday, July 21, 2018 – 59 minutes

In the first episode of this three-part series, we talked about pivoting without throwing everything away. Pivoting is a process in and of itself and you can still bring along a lot of what you’ve already learned and built.

Starting from what seems like zero can be complicated, especially when you’ve been in your current industry for a while. People might know you a certain way, you may have built up an existing audience, and your network might still be comprised of the field you want to depart from.

You may still have some foundation from your previous direction, but there is a lot of new ground to cover. If you want to be known for this new thing, you have to take the steps to get there.

This episode is the second in a three-part series on reinventing yourself. In today’s episode we’ll be talking about how to take beginner steps even though you have a lot of experience, and where you should be focusing when you decide to take the big steps of change.

Reinventing Yourself (Part 1): How to Pivot Without Throwing Everything Away

120: Reinventing Yourself (Part 1): How to Pivot Without Throwing Everything Away

Saturday, July 14, 2018 – 53 minutes

There may come a point in your career where it seems like there is a significant fork in the road.

Maybe the fork in the road has come because you’re not sure if you’re passionate about what you’ve been doing anymore. Maybe your business isn’t viable or major changes and shifts have happened that now require you to make a decision.

You can either continue down the same road you’ve been going or you can change directions. This might be a small shift, perhaps in business practice or something minor. It also could be as large as moving into another industry all together.

A move like this can be overwhelming at many levels. Does this mean all of the work you’ve done to date is useless? Do you have to just throw it away because it may not exactly apply?

On today’s episode we’ll be talking about how to make significant pivots in your life or business without completely throwing away what you’ve already made, accomplished, and achieved.

A Brief Conversation About IGTV

119: A Brief Conversation About IGTV

Saturday, July 7, 2018 – 13 minutes

This is a short conversation that Kyle Adams and I had a few days after the launch of Instagram’s new video service IGTV. It is raw, unscripted, and very on-the-spot from our perspectives on using the service and the future of the platform.

IGTV is an interesting subject of discussion because of its desire to take a piece of the long-form video market in a unique way. Its dedication to vertical video and insistence that users must adjust their consumption habits is incredibly thought provoking, which lead to this conversation.

Whether or not you prefer to consume content on Instagram, there’s no denying that IGTV is making a large impact in the space already. There are certainly some concerns we have that are likely simply growing pains of a new service that hopefully will get ironed out over time, and it will be fascinating to watch it develop.

./phantomjs generator.js invisibledetails 118 "All Invisible Details Episodes Are Now Free and Public"

118: All Invisible Details Episodes Are Now Free and Public

Saturday, June 23, 2018 – 7 minutes

Today’s episode is a quick show to announce that all of the episodes for Invisible Details are now public and free.

In the past, the majority of the shows on the seanwes network were available only to seanwes members, with the exception of the week’s latest episode and a selection of hand-picked episodes from the show.

This is no longer the case, and we’re excited to be able to share that all of the shows on the seanwes network are now released to the public.

This change is the the result of some changes to our business model happening at seanwes. There is a much more in-depth explanation over at seanwes tv e224.

I invite you to watch the seanwes tv episode linked above for a bit more context, but in this short episode I also talk a little bit about why the changes are happening and what you can expect going forward.

Nice to Haves (Part 4): Package, Price, and Sell Your Product

117: Nice to Haves (Part 4): Package, Price, and Sell Your Product

Saturday, June 16, 2018 – 1 hour, 1 minute

You’ve come up with an idea, you’ve validated it with your audience, and you know the story you want to tell. Now you have to sell your product.

The process of determining a price for your products can be difficult. Making sure the price is fair but also wanting to make a profit can be an endless cycle, not to mention the costs of actually producing the product itself.

Objectively you need to sell your product, and if you want to sell it you’re going to need to figure out the final price.

In this final part of our four-part series on nice to haves, we’ll talk about things you need to consider before deciding a final price, how packaging plays a role, and what you have to think about between making a product and getting it to your customer.

Nice to Haves (Part 3): Craft a Compelling Story That Attracts

116: Nice to Haves (Part 3): Craft a Compelling Story That Attracts

Saturday, June 9, 2018 – 1 hour, 4 minutes

The worst mistake a business can make when talking about a nice to have product is to define its specifications…and that’s it.

Certainly the features of a product are important, as many people in your target audience might be interested in those facts, but facts don’t sell nice to haves: stories do.

Story is what gives life to facts. It moves people beyond what we can see into what we feel, engaging parts of our mind that process the world differently. The inclusion of story in society is what gives us history and culture. Story is inseparable from life, and as such should be closely tied with your product.

Incorporating story into your copy and description is essential to getting people to care enough about your product to want to buy it.

This episode is the third of a four-part series. We’ll be talking about how build story into your nice to have product and attract the kind of people who will become customers.

Cory Miller
Cory Miller
Kyle Adams
Kyle Adams
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