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Growth. Maturity. Relationships. These are words we typically use to describe aspects of the life of a human being as they progress from infancy to adulthood. There is a process from their first moments to their last, an ongoing discovery of ability and identity.

A brand goes through a similar process: it begins at a single point in time, it grows and matures, and it develops a means of expressing itself to its audience. A brand is not just an entity, it is something for people to connect to and have a relationship with.

In this episode, we explore a brand’s growth and expression and how your audience and customers will connect better with your brand when you understand its personality. Learn how to leverage the evolution of your brand toward success.

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