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If you’re wanting to sell or promote something, you have to be comfortable with marketing.

It can be easy to write off marketing as sleazy or underhanded, a collection of tactics that ignore the customer experience and just try to get a quick sale. Annoying advertising schemes clutter our feeds and inboxes, and you might think that the only way to get someone’s attention is by plastering ads all over the internet.

Content marketing is a strategy that is all about building trust and relationship with your audience. Producing content that resonates with your customers and potential clients is an incredibly effective (and infinitely less annoying) tool to get peoples’ attention and funnel them toward a specific goal.

In this episode, Sean McCabe joins the show to discuss content marketing and how it can help your brand stand out.

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