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From the very first moment someone sees something related to your brand, whether it be your logo, website, business card, or product, they have begun forming an opinion about you.

Often we think about communication as being the words we speak to someone else, but it’s more than that. It is an understanding that comes from an experience. The experience can be words that are exchanged, but it can also be in the way you present yourself.

Visual identity is all about breaking down barriers between you and your audience. How you present yourself is going to be the way that others perceive you, which requires you to think strategically about how you want to be perceived.

In this episode we talk about investing in the kind of visual identity your brand deserves, the purpose and importance of visual communication, and crafting a memorable brand.

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