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When it comes to building a brand experience, is it better to build your own platform or to use someone else’s?

There are a lot of bigger platforms claiming to have everything you need, from product drop-shipping services to third-party apps, rental spaces to all-in-one design solutions. Building your brand on another platform has its benefits, but it also has its costs.

When you build your own platform, you control the entire experience. You make all of the decisions, you control the time table, and you can fully customize everything your customer experiences. Of course, this takes a lot of time, capital, and infrastructure.

In this episode, we look at what a platform is and how you can leverage your platform to enhance your audience’s experience, whether you use your own or a third-party platform.

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