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We’ve all heard the saying “jack of all trades, master of none”, and usually when people say it, they wear it as a badge of honor.

As a brand, the biggest asset you have with your audience is trust. Without trust, you have nothing. Building trust takes a lot of work, and it certainly doesn’t come easy.

Specialization gives you the edge to not only build trust in your field, but also to deepen the specific skills that your brand requires. Focusing on becoming incredible in your niche allows you to become the best, which ultimately builds the trust you need.

In this episode, we talk about how specialization builds trust, strengthens your specific skills, and why narrowing your focus will take your brand further.

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