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Building a successful brand is all about understanding people. The most successful companies in the world are there because they strategize and think deeply about how people are going to connect with their brand.
Without human connection, your brand has nothing. There’s no one to read your content, buy your products, sign up for your membership, or employ you to solve their problem. Humans want to connect with other humans.
One of the most fundamental methods of connecting with people is through story. We tell stories all day long, and not just historical or fictional stories, but even relating to people about how our days went, or what our goals are for the future.
Special guest Jeff Urke joins the show to talk about the elements of storytelling, why story is important in human connection, and how designing stories can help push your brand even further.
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