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The art of balancing short and long term goals can be tricky. It’s easier to look out a few days, weeks, or even months than it is to estimate where you want to be in the next few years.

Think about who you were ten years ago. How have you changed? How has your direction in life evolved?

Building a brand is more than just trying to maintain a profit through the next few months. It’s about deciding where you want to be and working hard to get there. It is a constant evaluation and forward motion to get to what’s next.

In today’s episode we’re going to talk about setting short and long term goals, how to work backwards from where you want to be, and dreaming bigger.

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