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A healthy brand is truly a balancing act. On one side, you have to actually execute on your idea and build a sustainable brand structure, creating and focusing on building a healthy business. On the other side, a healthy business doesn’t matter if nobody knows about it.

There are plenty of articles online saying to build an audience, gather a list, and always create content. But if that focus on outside attention leaves you neglecting the structure and cohesiveness of your brand behind the scenes, it might be time for a re-evaluation.

We often refer to the brand as a personality on this show, with an outward expression of what’s happening on the inside. Yet if one is neglected, it can have a negative impact on the other.

In today’s episode, we talk about how to evaluate whether or not you’re focusing too heavily on one side or the other, and how to know when to work more on the internal health or the external reach of your brand.

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