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It can be absolutely heartbreaking to watch a business go under. Knowing that someone poured their heart and soul into something that ended up going out of business is very sobering.

Running a business is difficult. Working to sustain a brand can be the most rewarding thing, but it can also be the most exhausting thing. One day you feel like you’re on top of the world, and the next you realize that you have no idea how to pay the bills next month.

It’s been said 9 out of 10 businesses fail in the first year, and out of the ones that remained, 4 out of 5 fail in the first five years.

Are these businesses failures? Maybe. Maybe not.

In this episode, we talk about why your failed brand doesn’t have to be a failure, and that it is ultimately what you make of it.

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