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Communication is everything for a brand. It’s how you deliver information to your audience, it’s how you invite them into your story, and it’s the way we connect and develop relationally.

There will always be people at varying levels of relationship to your brand, all the way from being first introduced to your industry to being someone who’s been around longer than you. You have to learn how to communicate in a way that reaches as many people in your audience as possible.

This is possible by understanding the four tiers of brand language: introductory, basic, advanced, and fluent. Knowing the different levels will help improve your writing and bring clarity to your messaging.

Today’s episode is a little shorter, but packed with information on the four tiers of brand language and how you can connect better with your audience with clearer communication.

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