Download: MP3 (Protected Content!)

No matter where you go in the world, you’ll find that people have their favorite places. One coffee shop is better than the other five, there’s a particular restaurant you should go to, and there’s even a better place to change the oil in your car.

We have preferences for where we shop online and which websites we read the news. Everyone has their favorite everything.

So what makes a brand “favorite”? Why are we attracted to some and not to others, and why is there a disconnect between what we like and what others like?

Like a magnet, a brand has the power to pull in the ones who are attracted to it. There is a direct correlation between how a brand expresses itself and who is drawn to it.

In today’s episode, we’ll discuss how to determine if your brand is attracting the right people and how to adjust your brand for the right people.

Already have access? Log in »