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If you’re a business that has any kind of presence on social media, you’ve noticed the various changes that have been taking place on those platforms. Algorithm changes to promote friends and family over advertisements, businesses, or media outlets has many people scrambling to adjust.

Every time a major social media platform makes a change, there is a massive outcry. Change is difficult, especially on places that are known and loved.

The hard part is when businesses and individuals who have placed their whole business model on these platforms become disoriented and affected negatively by the change. Algorithm changes can come out of nowhere, and they can hurt the bottom line significantly.

The truth is this: if you don’t own the code, you don’t get to complain.

In this episode, we’ll be talking about how to prepare for unforeseen changes to the way social platforms work and why you should never rely on someone else’s platform.

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