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Being a “jack of all trades” is exhausting. You do all of the heavy lifting, the administrative work, the uploads, the phone calls, and there never seems like there’s enough time in the day.

The problem isn’t that you can’t do everything; the problem is that you can. Why hire a web designer when you took a $3,000 web design course two years ago? Why hire an accounting firm when you can just buy a program you can learn how to use?

When you do everything yourself, you’re going to hit a ceiling. You can only get so far by running your brand by yourself. Maybe that’s your goal, and maybe you’re okay with keeping things as they are. But if you want to keep growing, you are going to need to outsource.

Outsourcing can look different to different brands: hiring employees or virtual assistants, partnering with a call center, working with a designer to create your next run of t-shirts, or maybe hiring an editor for your videos.

In today’s episode, we’ll be talking about how to determine when to bring on outside help to accomplish your goals and what that can do for the health and longevity of your brand.

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