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Most brands seem to have this great history attached, some great obstacle or problem that was overcome, or a daring innovation that truly changed the face of history as we know it.

Not every brand has that, though.

Some brands started out by having an idea and then simply acting on it. Others just had the company handed to them. Others still are built upon a single person’s desire to put something in the world.

How does a brand produce something as important as a story if there’s really nothing about the brand that stands out?

In today’s episode, I’ll give you some ideas on how to craft a brand story and produce something inviting and intriguing, even if your brand story is “boring”.

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